Democratize Content Strategy
Make it accessible to all. Master the field. Build community around it. Practice it. Learn from the experts. Help the non-experts.
Clear purpose and strong intent should drive every content decision. We are all stewards of scarce content resources; let’s not squander them.
I’ve available for contract or permanent part-time work in Seattle or with a hyper-collaborative remote team. I’m committed to continuing my content strategy interviews series in 2019. And I’m developing a DIY content strategy guide for small businesses. But I can give you 20-30 hours of diligent, well-informed content help every week.
I’m a versatile and experienced web professional, qualified to fill any of these roles:
- website, email, and social-media content strategist
- content manager on an SEO team
- strategist/editor on a content-marketing team
- digital-product content strategist
If you’re looking to strengthen your customer communication, build your online presence, and otherwise improve your content efforts, I’d love to help you. Here’s my contact info.
Content Strategy Definition
The term “content strategy” means different things to different people. Here’s how I define it.
Content strategy is a business practice that clarifies and focuses your publishing and other communication efforts so that your customers are delighted, your organization is authentically portrayed, and your business goals are achieved.