Howdy. I’m Larry Swanson, 20-year content strategist and digital publisher.
I’m a versatile web professional, most adept at content marketing and SEO, but equipped with the skills to manage a comprehensive content strategy program.
I’m a WordPress power user and am very active in the Seattle and global WordPress communities. When it comes to content strategy, though, I am CMS-agnostic. In addition to my WordPress expertise, I have built several custom CMS’s and have used Drupal for some projects.
The term “content strategy” means different things to different people. Here’s how I define it.
Content strategy is a business practice that clarifies and focuses your publishing efforts so that your organization is authentically portrayed, your business goals are achieved, and your customers are delighted.
Here’s how content strategy can help you:
- Website Content Strategy
“Content first” should be the overarching strategy for any website. Yes, you must have an attractive, technically modern website, but the thing that will make you stand out from the crowd is your unique, compelling, actionable content.
- Content Marketing Strategy
When you can’t rely on paid media to get your story out and bring you all of the business you need, you have to demonstrate your expertise, knowledge, and unique perspective with your own publications.
- SEO Content Strategy
In addition to the human beings who consume your content, you have to consider the search engines that make it find-able. Investment in the organic traffic that search engines bring pays dividends for years to come.
Who I Can Help
Any business can benefit from a sound content strategy, but I am best suited to help:
Businesses of 10 to 1,000 employees operate at a scale that meshes well with my skills and background. Much of my employment and many of my consulting gigs have been with small- to medium-sized businesses.
I have founded and managed several digital-media startups and spend much of my time with friends in the startup world. By their very nature, startups offer a clean slate for a proactive, state-of-the-art content strategy.
- Community-Focused Organizations
Community is hard-wired into my work and personal lives. Long known in my professional circles as the super-hero “Networking Man,” I now spend most of my work hours in co-working and other shared spaces. I occupy much of my free time organizing community events like Ignite Seattle and WordCamp Seattle. I know how to build and nurture community in person, through event production, and with good content.
- Independent Professionals
Consultants, attorneys, doctors, psychotherapists, massage therapists, graphic designers, and other independent professionals are good at what they do but not always adept at content strategy and other business skills. As an independent professional myself for most of the past 20 years, I can relate all too well to the challenges of running and promoting your own practice.
Content Strategy Interviews Podcast
Every week I interview content strategy experts. If you’re curious about how this exciting new field has emerged and matured, check out my podcast.