Howdy. I’m Larry Swanson, long-time content strategist and digital publisher.
I’m a versatile and experienced web professional, qualified to fill any of these roles:
- digital-product content strategist
- content strategist on a UX team
- content strategist on a content-marketing or SEO team
- website content strategist
The term “content strategy” means different things to different people. Here’s how I define it.
Content strategy is a business practice that clarifies and focuses your publishing and other communication efforts so that your customers are delighted, your organization is authentically portrayed, and your business goals are achieved.
Content Strategy Interviews Podcast
I regularly interview content strategy experts. If you’re curious about how this exciting new field has emerged and matured, check out my podcast.