You face unique challenges but also have unique opportunities. Content strategy helps you gain traction, grow your customer base, and share your visionary mission with the world.
Visit Virtual CCO for more.
Small-business owners, solopreneurs, and independent professionals work as hard and as smart as anyone. Content strategy helps you get the most out of your limited resources.
Your passion for your mission inspires your donors, members, volunteers, and the community at large. Content strategy helps you share your message efficiently and economically.
The Benefits of Content Strategy
A thoughtfully developed and professionally executed content strategy makes your business:
Well-planned content gives your digital presence oomph!
Modern SEO is mostly about satisfying user intent. Content strategy helps you do that.
Content strategy focuses your investments on content that gets bottom-line results.
A Content Strategy Professional
I’m an active member of the content strategy community.
- I interview experts in field on my Content Strategy Insights podcast.
- I help organize the Content Strategy Seattle Meetup group.
- I present talks at events in Seattle and around the U.S. and Canada
- I regularly attend Confab, LavaCon, and other professional events to stay up to date and to connect with the best people in content strategy.
Democratize Content Strategy
Master the field. Build community around it. Learn from the experts. Help the non-experts. Share best practices. Make it accessible to all.
Purposeful Content Everywhere
Clear purpose and strong intent should drive every content decision. We are all stewards of scarce content resources; let’s not squander them.
What the Heck Is a “Content Strategist”?
I recently came across a post that gives a great explanation of what we do. The TL;DR version:
“Content strategists are organizational ninjas with killer communication skills.”
By keeping content issues at the forefront throughout a digital product’s lifespan, we help you (business owners, startup founders, agency practitioners, product managers, et al.) focus your content efforts, understand your customers’ content needs, optimize content processes, and measure your content’s effectiveness.
Content Strategy Definition
Here’s how I define it:
Content strategy is a business practice that clarifies and focuses your publishing and other communication efforts so that your customers are delighted, your organization is authentically portrayed, and your business goals are achieved.