Startups
You face unique challenges but also have unique opportunties. Content strategy helps you gain traction, grow your customer base, and share your visionary mission with the world.
Small Businesses
Small-business owners, solopreneurs, and independent professionals work as hard and as smart as anyone. Content strategy helps you get the most out of your limited resources.
Web Agencies
Client-content headaches got you down? Tired of using lorem ipsum copy? Want to build modern content-design practices into your workflows. I can help you with that.
Schedule a call with me to discuss how content strategy can help your business.The Benefits of Content Strategy
A thoughtfully developed and professionally executed content strategy makes your business:
Authoritative
Well-planned content gives your digital presence oomph!
Findable
Modern SEO is mostly about satisfying user intent. Content strategy helps you do that.
Profitable
Content strategy focuses your investments on content that gets bottom-line results.
A Content Strategy Professional
I’m an active member of the content strategy community. I interview experts in field on my Content Strategy Insights podcast. I help organize the Content Strategy Seattle Meetup group. I present talks at events around the U.S. I regularly attend Confab and other professional events to stay up to date and to connect with the best people in content strategy.
My Mission:
Democratize Content Strategy
Master the field. Build community around it. Learn from the experts. Help the non-experts. Share best practices. Make it accessible to all.
My Vision:
Purposeful Content Everywhere
Clear purpose and strong intent should drive every content decision. We are all stewards of scarce content resources; let’s not squander them.
What the Heck Is a “Content Strategist”?
I recently came across a post that gives a great explanation of what we do. The TL;DR version:
“Content strategists are organizational ninjas with killer communication skills.”
By keeping content issues at the forefront throughout a digital product’s lifespan, we help you (business owners, startup founders, agency practitioners, product managers, et al.) focus your content efforts, understand your customers’ content needs, optimize content processes, and measure your content’s effectiveness.
Content Strategy Definition
Here’s how I define it:
Content strategy is a business practice that clarifies and focuses your publishing and other communication efforts so that your customers are delighted, your organization is authentically portrayed, and your business goals are achieved.
DIY Content Strategy
In 2018, I set out to solidify my content-strategy knowledge and skills, so I:
- interviewed 34 content-strategy experts
- read every content-strategy book, article, and blog post I could find
- took several online content-strategy courses
- attended Confab and other content-strategy events
- joined my local content-strategy meetup organizing team
- applied my learning to my own content, and
- otherwise dove deeply into the world of the content-strategy profession
I discovered that there is no shortage of information out there for professional content-strategy practitioners and those who aspire to be. If you have some experience in the digital world and want to get up to speed on the professional practice of content strategy, you can easily do so in six to nine months of diligent study.
But what if you need a content strategy (and we all do now) but don’t have the time to master the profession or the resources to hire an expert?
That’s where a DIY approach comes in. I’m just getting rolling with this project. If you’d like to learn when I create new content and products, sign up for the newsletter on the DIY Content Strategy website.
Schedule a call with me to discuss how content strategy can help your business.