As I have taken my deep dive into the current state of content strategy, I have been struck by the wide range of interpretations of what the field encompasses.
This observation has triggered my journalistic instincts, so I have launched a podcast to get to explore exactly what the heck is going on in the world of content strategy.
I plan to publish at least one interview per week for the next several months.
|Sarah Richards||Content design||2/23/18||17|
|Andrew Himes||Early MSDN content strategy||3/9/18||19|
|Laura Porto Stockwell||Agency content strategy||3/23/18||21|
|Elizabeth McGuane||Building a content team||TBD|
|Todd Bishop||Journalism content strategy||TBD|
|Russell Sparkman||Content marketing pioneer||2/16/18||16|
|Morten Rand-Hendriksen||Gutenberg & web ethics||2/9/18||15|
|Natasha Banta McDermott||1997 content strategy||2/2/18||14|
|Melanie Seibert||Mobile content strategy||1/19/18||12|
|Warren Etheredge||The Storyfinder||1/12/18||11|
|Peter Herford||Journalism content strategy||1/5/18||10|
|Susan Walker||Content usability||12/29/17||9|
|Eric Enge||Content research||12/22/17||8|
|Rand Fishkin||SEO content strategy||12/15/17||7|
|Julia Copley||Inclusion strategy||12/12/17||6|
|Sara Wachter-Boettcher||Structured content||12/7/17||5|
|Duane Forrester||Voice search||11/28/17||4|
|Adam Fout||Content marketing||11/25/17||3|
|Paula Land||Enterprise content||11/25/17||2|
Folks seem to arrive in the field mainly via careers in publishing, content marketing, journalism, technical writing, marketing communications, and UX design. I’ve lined up content strategists with backgrounds in each of these professions and will share my interviews with them here in the coming months.
If you know of other content strategy experts I should interview (maybe you?), please let me know.