If you feel like you could be doing a better job of edifying your customers, educating your prospects, and otherwise getting your message out to the world, I can help.
No matter what your digital business goals are, a solid content strategy is a must.
Here’s how content strategy can help you:
- Website and Digital-Product Content Strategy
“Content first” should be the overarching strategy for any website, app, or other digital product. Yes, you must provide an attractive, technically modern digital destination, but the thing that will make you stand out from the crowd is your unique, compelling, actionable, user-focused content.
- Content Marketing Strategy
When you can’t rely on paid media to get your story out and bring you all of the business you need, you have to demonstrate your expertise, knowledge, and unique perspective with your own publications.
- SEO Content Strategy
In addition to the human beings who consume your content, you have to consider the search engines that make it find-able. Investment in the organic traffic that search engines bring pays dividends for years to come.
Who I Can Help
Any business can benefit from a sound content strategy, but I am best suited to help:
Businesses of 10 to 1,000 employees operate at a scale that meshes well with my skills and background. Much of my employment and many of my consulting gigs have been with small- to medium-sized businesses.
I have founded and managed several digital-media startups and spend much of my time with friends in the startup world. By their very nature, startups offer a clean slate for a proactive, state-of-the-art content strategy.
- Community-Focused Organizations
Community is hard-wired into my work and personal lives. Long known in my professional circles as the super-hero “Networking Man,” I now spend most of my work hours in co-working and other shared spaces. I occupy much of my free time organizing community events like Ignite Seattle and WordCamp Seattle. I know how to build and nurture community in person, through event production, and with good content.
- Independent Professionals
Consultants, attorneys, doctors, psychotherapists, massage therapists, graphic designers, and other independent professionals are good at what they do but not always adept at content strategy and other business skills. As an independent professional myself for most of the past 20 years, I can relate all too well to the challenges of running and promoting your own practice.