Content strategy can be described as a process. At the highest level, it entails planning, implementing, and administering the creation, distribution, and promotion of digital content. At a more detailed level, it entails stages familiar to any digital or business strategist: discovery, strategy, governance, designing, building, publishing, and management. At an even more detailed level, […]
Content Strategy Articles
Content strategy helps you clarify and focus your publishing and other communication efforts.
Dear Business Owner: You’ve always been a publisher. You’ve always shared marketing messages, ad copy, product descriptions, sales collateral, job postings, and other information about your company. Fifteen or twenty years ago, you started putting it all on your website. Ten years ago you started tweeting and sharing it. Five years ago you started to […]