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Content Strategy Insights from Larry Swanson

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

Erica Jorgensen: Content Design Research Techniques for Better UX – Episode 134

January 25, 2023 by Larry Leave a Comment

podcast cover art for interview with Erica Jorgensen, author of Strategic Content Design: Tools and Research Techniques for Better UX

Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools […]

Filed Under: Content Strategy Insights Tagged With: content design, content research, Erica Jorgensen, UX research

Scott Peltin: Sustainable Human Performance – Episode 133

January 11, 2023 by Larry Leave a Comment

podcast cover art for interview with Scott Peltin, expert on sustainable human performance

Nearly every episode of this podcast has included the observation that content strategy is fundamentally a people practice. We talk a lot about practices, procedures, tools, techniques, and technology. But they are always implemented in service to our customers and users and in collaboration with our colleagues and stakeholders. Scott Peltin is the co-founder and […]

Filed Under: Content Strategy Insights Tagged With: human performance, Scott Peltin

Ethan Marcotte: Responsive Content Design – Episode 132

December 29, 2022 by Larry Leave a Comment

cover art for podcast interview with Ethan Marcotte, inventor of responsive web design

About a dozen years ago, as designers grappled with the need to serve similar experiences to both desktop and mobile computer users, Ethan Marcotte developed the practice of responsive web design. I think we’re at an analogous juncture now in content design. The need to serve similar content experiences across a variety of channels, devices, […]

Filed Under: Content Strategy Insights Tagged With: design systems, Ethan Marcotte, responsive design

Hanson Hosein: Leadership Guidance for Turbulent Times with the “Wind Rose” – Episode 131

December 12, 2022 by Larry Leave a Comment

podcast cover art for interview with Hanson Hosein, leadership expert and author of the "Wind Rose" declaration

Hanson Hosein was my first guest on this podcast, and now he’s also guest 131. Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia. His current work articulates his leadership approach in a declaration entitled “A Wind Rose Can Make Sense of […]

Filed Under: Content Strategy Insights Tagged With: Hanson Hosein, leadership

Yael Ben-David: The Business of UX Writing – Episode 130

December 5, 2022 by Larry Leave a Comment

podcast cover art for interview with Yael Ben-David, author of "The Business of UX Writing"

UX writers and other design professionals are famously, and correctly, user-centered. Yael Ben-David thinks that UX writers can sometimes benefit from slight course corrections to better account for the business side of our work. Her new book, “The Business of UX Writing,” makes the argument for this kind of approach, and shows you how to […]

Filed Under: Content Strategy Insights Tagged With: business, content ROI, UX writing, Yael Ben-David

Corey Vilhauer and Deane Barker: The Web Project Guide – Episode 129

November 29, 2022 by Larry Leave a Comment

podcast cover art for interview with Corey Vilhauer and Deane Barker, co-authors of The Web Project Guide

As the field of content strategy matures and advances, one thing remains the same: the ubiquity and importance of building websites. Few practitioners are more versed in this craft than Corey Vilhauer and Deane Barker. Then they worked together at Blend Interactive, Corey and Deane wrote The Web Project Guide, a comprehensive book that can […]

Filed Under: Content Strategy Insights Tagged With: Corey Vilhauer, Deane Barker, project management, websites

Aladrian Goods: Content Design Leadership at Intuit – Episode 128

November 22, 2022 by Larry Leave a Comment

podcast cover art for interview with Aladrian Goods, content design leader at Intuit

Like many content designers, Aladrian Goods discovered the field of UX design after working in writing, communications, and other roles. Aladrian found content design a few years ago and quickly rose into a leadership role at Intuit. In this conversation, we talk about the story of her ascent into leadership, the design practice at Intuit, […]

Filed Under: Content Strategy Insights Tagged With: Aladrian Goods, content design, leadership

Jess Sand: Community Stewardship at Content + UX – Episode 127

November 3, 2022 by Larry Leave a Comment

podcast cover art for interview with Jess Sand, organizer of the Content + UX Slack community

Jess Sand organizes the Content + UX Slack, a vibrant community of 15,000 content professionals. While it may be best known for the salary-transparency requirement in its very active jobs channel, members of the community also appreciate the wide-ranging conversations there and the support of their fellow content practitioners. We talked about: her take on […]

Filed Under: Content Strategy Insights Tagged With: community, content, Jess Sand, UX

Meghan Casey: Author of The Content Strategy Toolkit – Episode 126

October 18, 2022 by Larry Leave a Comment

cover art for podcast interview with Meghan Casey: Author of The Content Strategy Toolkit

Meghan Casey literally wrote the book on content strategy practice. Her book, “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right,” has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Meghan Casey, tools

Greg Dunlap: CMS Consulting and Web Content Authoring – Episode 125

September 27, 2022 by Larry Leave a Comment

podcast cover art for interview with Greg Dunlap, CMS consultant and web content authoring expert

Greg Dunlap is on a mission to help people create better content for the web. As Director of Strategy for Lullabot – a well-known consultancy that is best known for its work with the Drupal content management system – Greg helps clients develop good websites. As the author of a forthcoming book on web content […]

Filed Under: Content Strategy Insights Tagged With: CMS, consulting, Drupal, Greg Dunlap

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About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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