UX writers and other design professionals are famously, and correctly, user-centered. Yael Ben-David thinks that UX writers can sometimes benefit from slight course corrections to better account for the business side of our work. Her new book, “The Business of UX Writing,” makes the argument for this kind of approach, and shows you how to […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
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Corey Vilhauer and Deane Barker: The Web Project Guide – Episode 129
As the field of content strategy matures and advances, one thing remains the same: the ubiquity and importance of building websites. Few practitioners are more versed in this craft than Corey Vilhauer and Deane Barker. Then they worked together at Blend Interactive, Corey and Deane wrote The Web Project Guide, a comprehensive book that can […]
Aladrian Goods: Content Design Leadership at Intuit – Episode 128
Like many content designers, Aladrian Goods discovered the field of UX design after working in writing, communications, and other roles. Aladrian found content design a few years ago and quickly rose into a leadership role at Intuit. In this conversation, we talk about the story of her ascent into leadership, the design practice at Intuit, […]
Jess Sand: Community Stewardship at Content + UX – Episode 127
Jess Sand organizes the Content + UX Slack, a vibrant community of 15,000 content professionals. While it may be best known for the salary-transparency requirement in its very active jobs channel, members of the community also appreciate the wide-ranging conversations there and the support of their fellow content practitioners. We talked about: her take on […]
Meghan Casey: Author of The Content Strategy Toolkit – Episode 126
Meghan Casey literally wrote the book on content strategy practice. Her book, “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right,” has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in […]
Greg Dunlap: CMS Consulting and Web Content Authoring – Episode 125
Greg Dunlap is on a mission to help people create better content for the web. As Director of Strategy for Lullabot – a well-known consultancy that is best known for its work with the Drupal content management system – Greg helps clients develop good websites. As the author of a forthcoming book on web content […]
Jeff Coyle: AI and the Future of Content Strategy – Episode 124
Artificial intelligence is driving a wave of change in content strategy practice. AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics. Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career. We talked about: […]
Jesse James Garrett: Author of The Elements of User Experience – Episode 123
In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That’s when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches […]
David Dylan Thomas and Dayana Kibilds: Cognitive Load and Emotional Labor – Episode 122
As content strategists and designers we do our best to create experiences that inform and empower our users. Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice. Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor. David Dylan Thomas […]
Ashleigh Faith: Knowledge Graphs for Content – Episode 121
Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust. Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining […]