Terry Roach helps enterprises build a “web of connectedness” that helps them understand what’s happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all […]
Content Strategy Insights podcast
Edifying conversations with content strategists of all stripes: enterprise, UX design, product, branding, technical, etc.
Hosted by Larry Swanson.
With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and […]
As the field of content design grows and matures, so too do the organizations in which content designers practice. At Condé Nast – the publisher of iconic brands like The New Yorker, WIRED, and Vogue – Sophie Tahran has built content-design orgs from one-person units to company-spanning teams. Her latest work has been informed by […]
Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization. Among the secrets to their success: democratizating their […]
The promise of computers augmenting our minds has been a long time coming. We’re beginning to see better tools for extending human cognition, but good guidebooks for using them have been scarce. Jorge Arango’s new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that […]
Peter Compo says that “the number one thing missing in most strategic plans is a strategy.” He’s talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview. Peter points out that true strategy involves tough trade-offs and […]
Relly Annett-Baker recently said in a LinkedIn post, “The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. ” UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core […]
Like many digital practices, search engine optimization is becoming more conversational. Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google’s knowledge graph, Jason Barnard helps companies craft content strategies […]
As content design becomes entrenched as a UX design practice, leaders from the craft are beginning to move into design leadership positions. Melinda Belcher’s ascent to her current design executive management role is an instructive and inspirational story of professional development, creative team leadership, and community building. We talked about: her path to her current […]
Navigating the complex and multifaceted online media landscape can be a disjointed and disorienting experience. Scott Abel has a method for smoothing out online customers’ experiences. His “content unification” approach benefits both the organizations that create content experiences and the customers who navigate them. We talked about: the origin of his personal brand, The Content […]