Donna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject. Still, to this day, when she teaches IA, she feels inadequate. This speaks in no way to her professional knowledge or her skills as […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
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Deane Barker: Content Management and Modeling – Episode 111
Content programs need to be guided by a sound model and built on a strong foundation. They need to put people first but to also account for the technical systems that handle the details of turning abstract concepts into tangible and useful content artifacts. Deane Barker has been modeling and building content management systems for […]
Chris Strahl: Content in Design Systems – Episode 110
In just a few short years, design systems have been adopted by most digital organizations. These systems free designers from many mundane design-production details, letting them focus on the creative aspects of their work. To this point, content has been an afterthought in many of these systems. Chris Strahl sees that changing in the next […]
Rachel Lovinger: Content Modeling Innovator – Episode 109
Many content professionals were first introduced to the practice of content modeling by Rachel Lovinger’s 2012 A List Apart article on the subject. Content modeling gives teams of authors, managers, designers, and programmers a shared understanding of a content ecosystem. Before they write a single sentence or line of code, teams align on a common […]
Are Halland: The Core Model – Episode 108
Are Halland’s “Core Model” has guided the work of content strategists, information architects, web marketers, and other digital professionals for more than 15 years. The model grew out of the need to align stakeholders around a practice that could balance user needs, business concerns, and content creation for websites. It has evolved into a versatile […]
Jack Molisani: Content Strategy Career Management and Job Hunting – Episode 107
Finding the right job in the content strategy field has always been a challenge, and it’s getting harder as computers take over more of the applicant screening process. Changes in the industry – especially the convergence of technical and marketing communication duties – also mean that you you have to be proactive about managing your […]
John Collins: Content Engineering – Episode 106
John Collins is a content engineer at Atlassian, where they are well along in their transition from old-fashioned bespoke content models to modern connected content. Creating and managing content for intelligent content ecosystems requires a fresh approach and a new set of skills. This new content engineering discipline helps enterprises address the biggest challenges of […]
Preston So: Omnichannel Strategy and Voice Usability – Episode 105
Preston So is an expert in both omnichannel strategy and voice design, as well as a number of other digital business and design practices. As communications channels proliferate and the variety of digital devices grows, we need strategies to give our customers and users a consistent experience, no matter where they are or how they […]
Aaron Bradley: Knowledge Graph Strategy for Content – Episode 104
Aaron Bradley uses knowledge graphs to create intelligent content experiences at Electronic Arts. Knowledge graphs are a relatively new technology that lets content engineers create more meaningful and versatile content experiences. We talked about: his work as a knowledge graph expert and content modeler at Electronic Arts (EA) his definition of a knowledge graph: “machine-readable […]
Margot Bloomstein: Trustworthy – Episode 103
After showing up in the content strategy world and generously sharing her expertise for more than 20 years, Margot Bloomstein has earned the trust of this community. Margot’s new book, Trustworthy, shows you how to earn the trust of your customers and users. As reliance on experts fades and is replaced with crowd-sourced trust, the […]