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Elless Media

Elless Media

UX Content Strategy - Larry Swanson - Seattle, WA

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

image: logos of companies whose content strategists have appeared on the Content Strategy Insights podcast
A few of the companies whose content strategists have appeared on the podcast

 

Scott Berkun: How Design Makes the World – Episode 91

February 15, 2021 by Larry Leave a Comment

podcast cover art for interview with Scott Berkun, author of How Design Makes the World

Scott Berkun can help you understand design. His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand how design shapes our world. We talked about: his journey from computer programming to UX design his early switch at Microsoft from UX research to […]

Filed Under: Content Strategy Insights Tagged With: design, Scott Berkun, UX design

Sabine Ocker: Taxonomies, Ontologies, and Content Metadata – Episode 90

January 21, 2021 by Larry Leave a Comment

podcast cover art for interview with Sabine Ocker, content taxonomy and ontology expert

Sabine Ocker helps enterprises organize their content. She uses taxonomies and other content metadata to make sure that customers get the information they need, when they need it. Sabine’s superpower is her ability to talk about her work in a way that resonates with business decision makers. This ensures that she always has the budget […]

Filed Under: Content Strategy Insights Tagged With: enterprise, metadata, ontology, taxonomy

Noah Iliinsky: Data Visualization and Information Design – Episode 89

December 23, 2020 by Larry Leave a Comment

podcast cover art for interview with Noah Iliinsky, data visualization and information design expert

When you’re drowning in data, it’s good to have an information designer like Noah Iliinsky looking out for you. Noah takes a human-centered approach to a data visualization, connecting people with information tucked away in massive datasets. His purpose-driven process is designed to help users quickly extract the insights they need from a flood of […]

Filed Under: Content Strategy Insights Tagged With: data visualization, information design, Noah Iliinsky

Tom Johnson: Documenting APIs – Episode 88

December 3, 2020 by Larry Leave a Comment

podcast cover art for interview with Tom Johnson, API documentation expert

Documenting APIs is one of the newer jobs in the technical writing domain. Tom Johnson enjoys the unique challenges of collaborating with and writing for the developers who create and use these Application Programming Interfaces. He also enjoys reflecting on his work and sharing his insights with his fellow technical communicators. We talked about: his […]

Filed Under: Content Strategy Insights Tagged With: APIs, technical documentation, technical writing, Tom Johnson

Chris Savage: Video Content Marketing and Analytics – Episode 87

November 20, 2020 by Larry Leave a Comment

podcast cover art for interview with Chris Savage, Wistia founder and CEO and video production and analytics expert

Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. We talked about: how he founded and has grown […]

Filed Under: Content Strategy Insights Tagged With: content marketing, video

Rahel Anne Bailie: The Content Empress – Episode 86

November 5, 2020 by Larry Leave a Comment

podcast cover art for interview with Rahel Anne Bailie, leading content operations expert

Rahel Anne Bailie has earned the title Content Empress. One of the original cohort of content strategists, over the past couple of decades she has become a leading expert on content operations. While she focuses on content, she might better be described as a business analyst and consultant who helps companies with their digital transformation. […]

Filed Under: Content Strategy Insights Tagged With: content ops, history of content strategy, Rahel Anne Bailie

Noz Urbina: Adaptive Content for Personalization – Episode 85

October 19, 2020 by Larry Leave a Comment

cover art for podcast interview with Noz Urbina, personalized content expert

Noz Urbina can help you navigate the hype around personalization and create genuinely helpful customized content experiences. Noz focuses on the fundamentals that create useful, usable adaptive content. He starts with customer journey mapping and persona creation to develop an evidence-based picture of his users. Then he builds modularized content models that address those user […]

Filed Under: Content Strategy Insights Tagged With: adaptive content, Noz Urbina, personalization

Autogram: Content and Design Systems for Enterprises – Episode 84

September 30, 2020 by Larry Leave a Comment

podcast cover art for interview with Autogram co-founders Karen McGrane, Ethan Marcotte, and Jeff Eaton

Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It’s hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built […]

Filed Under: Content Strategy Insights Tagged With: Autogram, content management systems, content strategy, Ethan Marcotte, Jeff Eaton, Karen McGrane

Carmen Martinez and Paulo Azevedo: Conversation Design Teamwork at Flixbus – Episode 83

September 24, 2020 by Larry Leave a Comment

cover art for podcast interview with Carmen Martinez and Paulo Azevedo on Conversation Design Teamwork at Flixbus

Carmen Martinez and Paulo Azevedo combine her linguistics and ethnography skills with his computing and product skills to create computer interactions that feel almost human. Carmen and Paulo collaborate to design conversation experiences for FlixBus, a company that helps millions of travelers around the world book bus travel. It’s hard to create natural-feeling conversations between […]

Filed Under: Content Strategy Insights Tagged With: Carmen Martinez, conversation design, FlixBus, Paulo Azevedo

Sara Wachter-Boettcher: Design and Content Leadership – Episode 82

September 14, 2020 by Larry Leave a Comment

podcast cover art for interview with Sara Wachter-Boettcher, design and content leadership expert

Sara Wachter-Boettcher helps design and content professionals discover and express their leadership ability. Leaders can come from anywhere. You don’t have to be in a management role. With some personal work and a little courage, you can lead from wherever you are in the digital design and content world. Sara and I talked about: the […]

Filed Under: Content Strategy Insights Tagged With: leadership, Sara Wachter-Boettcher

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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