Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie’s new book is a […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Kate Thomas: Structured-Content Adventures at PayPal – Episode 117
Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]
Seth Earley: Ontologies for the AI-Powered Enterprise – Episode 116
Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. We talked about: […]
Katrin Suetterlin: Content Design for Neurodiversity – Episode 115
Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously. Research shows that at least 20% of the population exhibits one or more types of neurodiversity. […]
Dan Brown: Information Architecture Lenses – Episode 114
Dan Brown has focused his design work on information architecture for the past 25 years. Along the way, he has written three books, designed a design game, and created one of the the most-used tools in the profession, the Information Architecture Lenses card deck. Dan is very thoughtful about the practice of IA and has […]
Nicole Michaelis: Creating and Managing Design-System Content – Episode 113
Design systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups. As in all digital practices, content is a crucial element in these systems. Nicole Michaelis has worked with content in design systems for many years and has learned a lot about how to create and manage […]
Donna Spencer: Information Architecture Educator and Author – Episode 112
Donna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject. Still, to this day, when she teaches IA, she feels inadequate. This speaks in no way to her professional knowledge or her skills as […]
Deane Barker: Content Management and Modeling – Episode 111
Content programs need to be guided by a sound model and built on a strong foundation. They need to put people first but to also account for the technical systems that handle the details of turning abstract concepts into tangible and useful content artifacts. Deane Barker has been modeling and building content management systems for […]
Chris Strahl: Content in Design Systems – Episode 110
In just a few short years, design systems have been adopted by most digital organizations. These systems free designers from many mundane design-production details, letting them focus on the creative aspects of their work. To this point, content has been an afterthought in many of these systems. Chris Strahl sees that changing in the next […]
Rachel Lovinger: Content Modeling Innovator – Episode 109
Many content professionals were first introduced to the practice of content modeling by Rachel Lovinger’s 2012 A List Apart article on the subject. Content modeling gives teams of authors, managers, designers, and programmers a shared understanding of a content ecosystem. Before they write a single sentence or line of code, teams align on a common […]