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Elless Media

Content Strategy Insights from Larry Swanson

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Content Strategy Insights podcast

Content Strategy Insights Podcast logo

Edifying conversations with content strategists of all stripes: enterprise, UX design, product, branding, technical, etc.

Hosted by Larry Swanson.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

Dan Mall: Creating a Sustainable Design System Practice – Episode 169

November 28, 2023 by Larry Leave a Comment

podcast cover art for interview with Dan Mall, author of Design That Scales: Creating a Sustainable Design System Practice

The basics of building a design system are fairly simple. Ensconcing a system in an organization’s culture so that it’s actually adopted and used is a more complex undertaking. Dan Mall takes a content-first approach as he helps organizations evolve their design systems from projects to products and ultimately to firmly embedded practices that let […]

Filed Under: Content Strategy Insights Tagged With: Dan Mall, design systems

Jarno van Driel: Semantics, Accessibility, and SEO – Episode 168

November 21, 2023 by Larry Leave a Comment

podcast cover art for interview with Jarno van Driel, expert on web semantics, accessibility, and SEO

Jarno van Driel is a true pioneer on the semantic web. Even before you could add machine-readable semantic markup to webpages, he was discovering ways to help search engines understand what web pages were about. Much of that success grew out of his early focus on accessibility and usability. When semantic markup was introduced, he […]

Filed Under: Content Strategy Insights Tagged With: content accessibility, content usability, Jarno van Driel, semantic web, SEO

Steve Portigal: Interviewing Users – Episode 167

November 15, 2023 by Larry Leave a Comment

podcast cover art for interview with Steve Portigal, author of Interviewing Users, second edition

To conduct a good research-focused interview, you need to cultivate a professional interviewing mindset. Steve Portigal has been doing this for years, and he has written a book to help other researchers and designers conduct better interviews. Now in its second edition, Interviewing Users: How to Uncover Compelling Insights (available at a 20% discount through […]

Filed Under: Content Strategy Insights Tagged With: interviewing, Steve Portigal, UX research

Michael Reid: English-Language Privilege – Episode 166

November 8, 2023 by Larry Leave a Comment

podcast cover art for interview with Michael Reid, DEI consultant and expert on English-language privilege

Michael Reid is a consultant who helps organizations with their diversity, equity, and inclusion programs. A linguist by training, he is extremely attuned to the role of language in his work, which led to his explorations of the privilege given to English-language speakers in our modern, hyper-connected world. His discoveries can help content professionals of […]

Filed Under: Content Strategy Insights Tagged With: DEI, language, localization, Michael Reid

Lo Etheridge: Human-Centered Federation for Headless CMSs – Episode 165

October 29, 2023 by Larry Leave a Comment

podcast cover art for interview with Lo Etheridge, expert on the human side of content management

The arrival of decoupled content architectures and headless CMSs creates a new set of challenges for content modelers, authors, administrators, and others who work with content systems. Lo Etheridge does developer relations for Hygraph, a headless CMS company. Dev rel folks don’t typically drive organizational change and stakeholder alignment, but Lo’s unique background in social […]

Filed Under: Content Strategy Insights Tagged With: decoupled content, headless CMS, human behavior, Lo Etheridge

Sana Remekie: Content Orchestration for the Composable Web – Episode 164

October 18, 2023 by Larry Leave a Comment

podcast cover art for interview with Sana Remekie, whose company Conscia helps large enterprises orchestrate complex experiences

The emergence of modular web architectures and complex digital experiences has created a need for new content-management practices and for new enterprise tools. One of the most pressing new needs is the ability to orchestrate the assembly of content elements, which may come from a variety of sources and be used in a variety of […]

Filed Under: Content Strategy Insights Tagged With: content management, content orchestration, Sana Remekie

Katariina Kari: Knowledge Graph and Ontology Practice at IKEA – Episode 163

October 10, 2023 by Larry Leave a Comment

podcast cover art for interview with Katariina Kari, lead ontologist at IKEA

Knowledge graphs let people and computers work from the same body of facts to create uniquely informative and powerful experiences. Katariina Kari and her colleagues at IKEA use ontologies and knowledge graphs to drive applications like recommendation systems and to streamline back-end processes like image recognition. Katariina balances her engineering expertise with a deep appreciation […]

Filed Under: Content Strategy Insights Tagged With: Katariina Kari, knowledge graphs, ontology

Jenny Scribani: A Messaging Framework for Content Practitioners – Episode 162

October 4, 2023 by Larry Leave a Comment

podcast cover art for interview with Jenny Scribani, developer of a messaging framework for content practitioners

Aligning brand messaging for a variety of customer segments across a number of communications channels is a complex endeavor. Jenny Scribani has developed a messaging framework that streamlines the process of communicating brand messaging to colleagues across a variety of content practices, letting them focus on the task at hand. We talked about: her prior […]

Filed Under: Content Strategy Insights Tagged With: Jenny Scribani, messaging

Ann Rockley: Wellness Strategies for Content Professionals – Episode 161

September 27, 2023 by Larry Leave a Comment

podcast cover art for interview with Ann Rockley, the "Mother of Content Strategy" and now a health coach and career mentor

Ann Rockley first took the title of “content strategist” in 1989. Over the next 30 years she pioneered content management, intelligent content, and many other practices we now take for granted. Until recently few knew that she accomplished all of that while managing health challenges that would have sidelined most people. Ann now focuses on […]

Filed Under: Content Strategy Insights Tagged With: Ann Rockley, career, health, wellness

Alli Mooney: Executive-level Content Design Leadership – Episode 160

September 21, 2023 by Larry Leave a Comment

podcast cover art for interview with Alli Mooney, executive content design leader

Content leaders are beginning to ascend the corporate org chart. Alli Mooney is VP of Content Design at Mastercard, where she leads a team of content designers and guides big organization-change initiatives. Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which […]

Filed Under: Content Strategy Insights Tagged With: Alli Mooney, content design, leadership

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2023 conferences and workshops

  • Utterly Content (moderating AI panel), February 27-March 2
  • This is Service Design Doing Executive School (attending), March 6-10
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12
  • Decoupled Days (co-organizing), August 16-17
  • Semantics (attending), September 20-21
  • EuroIA (attending), September 22-23

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights and Content + AI podcasts.

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