Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. We talked about: how he founded and has grown […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Rahel Anne Bailie: The Content Empress – Episode 86
Rahel Anne Bailie has earned the title Content Empress. One of the original cohort of content strategists, over the past couple of decades she has become a leading expert on content operations. While she focuses on content, she might better be described as a business analyst and consultant who helps companies with their digital transformation. […]
Noz Urbina: Adaptive Content for Personalization – Episode 85
Noz Urbina can help you navigate the hype around personalization and create genuinely helpful customized content experiences. Noz focuses on the fundamentals that create useful, usable adaptive content. He starts with customer journey mapping and persona creation to develop an evidence-based picture of his users. Then he builds modularized content models that address those user […]
Autogram: Content and Design Systems for Enterprises – Episode 84
Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It’s hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built […]
Carmen Martinez and Paulo Azevedo: Conversation Design Teamwork at Flixbus – Episode 83
Carmen Martinez and Paulo Azevedo combine her linguistics and ethnography skills with his computing and product skills to create computer interactions that feel almost human. Carmen and Paulo collaborate to design conversation experiences for FlixBus, a company that helps millions of travelers around the world book bus travel. It’s hard to create natural-feeling conversations between […]
Sara Wachter-Boettcher: Design and Content Leadership – Episode 82
Sara Wachter-Boettcher helps design and content professionals discover and express their leadership ability. Leaders can come from anywhere. You don’t have to be in a management role. With some personal work and a little courage, you can lead from wherever you are in the digital design and content world. Sara and I talked about: the […]
Scott Abel: The Content Wrangler – Episode 81
Scott Abel is a content strategy original. He first took the title of “content strategist” in 1999. Since then, Scott has practiced content strategy and become a leading voice for the discipline. When he’s not running his consultancy, Scott organizes content events, publishes and writes books and articles, and keynotes and speaks at industry conferences. […]
David Dylan Thomas: Design for Cognitive Bias – Episode 80
David Dylan Thomas can help you tame the unconscious biases that can undermine your design decision-making. These biases are strong. You may never conquer them all. But recognizing them and accounting for them in your content strategy and design work can mitigate the hazards they present. You need to be on your toes at every […]
Andrea Volpini: Structuring Unstructured Content – Episode 79
Andrea Volpini creates products that help search engines and other computers find your web content. Adding semantic meaning to your content helps artificial intelligence agents and other computers understand how your information relates to other content on the web. Revealing these relationships helps both computers and the human users who rely on them find and […]
Erin Golden: The Evolution of Content Strategy – Episode 78
Erin Golden and her colleagues have created a model that shows the evolution of the practice of content strategy. Drawing on the Kardashev scale – an astrophysics method for measuring a civilization’s level of technological advancement – they rank content strategy practice along a 1-to-5 range. K1 represents the first stage, when content strategists were […]