The basics of building a design system are fairly simple. Ensconcing a system in an organization’s culture so that it’s actually adopted and used is a more complex undertaking. Dan Mall takes a content-first approach as he helps organizations evolve their design systems from projects to products and ultimately to firmly embedded practices that let […]
Content Strategy Insights podcast
Edifying conversations with content strategists of all stripes: enterprise, UX design, product, branding, technical, etc.
Hosted by Larry Swanson.
Jarno van Driel is a true pioneer on the semantic web. Even before you could add machine-readable semantic markup to webpages, he was discovering ways to help search engines understand what web pages were about. Much of that success grew out of his early focus on accessibility and usability. When semantic markup was introduced, he […]
To conduct a good research-focused interview, you need to cultivate a professional interviewing mindset. Steve Portigal has been doing this for years, and he has written a book to help other researchers and designers conduct better interviews. Now in its second edition, Interviewing Users: How to Uncover Compelling Insights (available at a 20% discount through […]
Michael Reid is a consultant who helps organizations with their diversity, equity, and inclusion programs. A linguist by training, he is extremely attuned to the role of language in his work, which led to his explorations of the privilege given to English-language speakers in our modern, hyper-connected world. His discoveries can help content professionals of […]
The arrival of decoupled content architectures and headless CMSs creates a new set of challenges for content modelers, authors, administrators, and others who work with content systems. Lo Etheridge does developer relations for Hygraph, a headless CMS company. Dev rel folks don’t typically drive organizational change and stakeholder alignment, but Lo’s unique background in social […]
The emergence of modular web architectures and complex digital experiences has created a need for new content-management practices and for new enterprise tools. One of the most pressing new needs is the ability to orchestrate the assembly of content elements, which may come from a variety of sources and be used in a variety of […]
Knowledge graphs let people and computers work from the same body of facts to create uniquely informative and powerful experiences. Katariina Kari and her colleagues at IKEA use ontologies and knowledge graphs to drive applications like recommendation systems and to streamline back-end processes like image recognition. Katariina balances her engineering expertise with a deep appreciation […]
Aligning brand messaging for a variety of customer segments across a number of communications channels is a complex endeavor. Jenny Scribani has developed a messaging framework that streamlines the process of communicating brand messaging to colleagues across a variety of content practices, letting them focus on the task at hand. We talked about: her prior […]
Ann Rockley first took the title of “content strategist” in 1989. Over the next 30 years she pioneered content management, intelligent content, and many other practices we now take for granted. Until recently few knew that she accomplished all of that while managing health challenges that would have sidelined most people. Ann now focuses on […]
Content leaders are beginning to ascend the corporate org chart. Alli Mooney is VP of Content Design at Mastercard, where she leads a team of content designers and guides big organization-change initiatives. Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which […]