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Elless Media

UX Content Strategy - Larry Swanson - Seattle, WA

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

image: logos of companies whose content strategists have appeared on the Content Strategy Insights podcast
A few of the companies whose content strategists have appeared on the podcast

 

Natalie Dunbar: Building a Sustainable Content Strategy Practice – Episode 118

May 10, 2022 by Larry Leave a Comment

cover art for podcast interview with Natalie Dunbar, author of From Solo to Scaled: Building a Sustainable Content Strategy Practice

Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie’s new book is a […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Natalie Dunbar, Natalie M. Dunbar

Kate Thomas: Structured-Content Adventures at PayPal – Episode 117

April 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Kate Thomas, content architect at PayPal working on structured content

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]

Filed Under: Content Strategy Insights Tagged With: content architect, Kate Thomas, structured content

Seth Earley: Ontologies for the AI-Powered Enterprise – Episode 116

April 5, 2022 by Larry Leave a Comment

podcast cover art for interview with Seth Earley, expert on content ontology

Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. We talked about: […]

Filed Under: Content Strategy Insights Tagged With: AI, ontology, Seth Earley

Katrin Suetterlin: Content Design for Neurodiversity – Episode 115

March 21, 2022 by Larry 2 Comments

podcast cover art for interview with Katrin Suetterlin, content designer and expert on designing for neurodiversity

Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously. Research shows that at least 20% of the population exhibits one or more types of neurodiversity. […]

Filed Under: Content Strategy Insights Tagged With: content design, Katrin Suetterlin, neurodiversity

Dan Brown: Information Architecture Lenses – Episode 114

March 9, 2022 by Larry Leave a Comment

podcast cover art for interview with Dan Brown, information architect

Dan Brown has focused his design work on information architecture for the past 25 years. Along the way, he has written three books, designed a design game, and created one of the the most-used tools in the profession, the Information Architecture Lenses card deck. Dan is very thoughtful about the practice of IA and has […]

Filed Under: Content Strategy Insights Tagged With: Dan Brown, information architecture

Nicole Michaelis: Creating and Managing Design-System Content – Episode 113

February 1, 2022 by Larry Leave a Comment

podcast cover art for interview with Nicole Michaelis, expert on content in design systems

Design systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups. As in all digital practices, content is a crucial element in these systems. Nicole Michaelis has worked with content in design systems for many years and has learned a lot about how to create and manage […]

Filed Under: Content Strategy Insights Tagged With: design systems, Nicole Michaelis, UX writing

Donna Spencer: Information Architecture Educator and Author – Episode 112

January 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Donna Spencer, information architecture expert

Donna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject. Still, to this day, when she teaches IA, she feels inadequate. This speaks in no way to her professional knowledge or her skills as […]

Filed Under: Content Strategy Insights Tagged With: Donna Spencer, information architecture, Maadonna

Deane Barker: Content Management and Modeling – Episode 111

January 3, 2022 by Larry Leave a Comment

podcast cover art for interview with Deane Barker, 25-year content management expert

Content programs need to be guided by a sound model and built on a strong foundation. They need to put people first but to also account for the technical systems that handle the details of turning abstract concepts into tangible and useful content artifacts. Deane Barker has been modeling and building content management systems for […]

Filed Under: Content Strategy Insights Tagged With: CMS, content management, content modeling, Deane Barker

Chris Strahl: Content in Design Systems – Episode 110

December 1, 2021 by Larry Leave a Comment

podcast cover art for interview with Chris Strahl, design systems and content management expert

In just a few short years, design systems have been adopted by most digital organizations. These systems free designers from many mundane design-production details, letting them focus on the creative aspects of their work. To this point, content has been an afterthought in many of these systems. Chris Strahl sees that changing in the next […]

Filed Under: Content Strategy Insights Tagged With: Chris Strahl, design systems

Rachel Lovinger: Content Modeling Innovator – Episode 109

November 16, 2021 by Larry Leave a Comment

podcast cover image for interview with Rachel Lovinger, content modeling innovator

Many content professionals were first introduced to the practice of content modeling by Rachel Lovinger’s 2012 A List Apart article on the subject. Content modeling gives teams of authors, managers, designers, and programmers a shared understanding of a content ecosystem. Before they write a single sentence or line of code, teams align on a common […]

Filed Under: Content Strategy Insights Tagged With: content modeling, Rachel Lovinger

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Upcoming conferences

  • Knowledge Graph Conference (content track co-chair), May 2-5, NYC
  • Confab (attending), May 10-12, MSP
  • OmnichannelX, June 14-16 (attending online)
  • Decoupled Days (co-organizer), August 17-18, NYC
  • Button (attending), October 10-12, SEA

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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