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Home / Content Strategy Insights / David Fried: Digital Agency Branding & Content Strategy – Episode 17

David Fried: Digital Agency Branding & Content Strategy – Episode 17

March 2, 2018 by Larry Leave a Comment

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David Fried - EFM branding strategist
David Fried

David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he’s crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element.

David’s Bio

David Fried is a strategist and creative director at EFM Agency in San Diego with over a decade of experience developing platforms, names, verbal identities and creative for national and international brands in technology, music, craft beer, health & beauty, and the non-profit sector.

David has gathered valuable insights and transformed them into effective strategies and executions for Sony, Microsoft, Shure, Ballast Point Brewing & Spirits, Pirch, Astroglide, and ExxonMobil, among others. He combines his specialties – brand identity, content strategy, and voice and messaging guidelines – to tell distinctive brand stories that resonate with audiences and yield long-lasting results.

Video

Here’s the video version of our conversation.

Filed Under: Content Strategy Insights Tagged With: agency, branding strategy, David Fried

About Larry

Larry Swanson is a content architect and digital strategist. He hosts the Content Strategy Insights podcast and co-organizes the Seattle Content Strategy meetup. He has also helped organize community events like the Knowledge Graph Conference, Decoupled Days, and World Information Architecture Day. In his spare time he plays with community samba bands: Samba de Cavalo in Phoenix and VamoLá! in Seattle.

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