• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Elless Media

Elless Media

Content Strategy Insights from Larry Swanson

  • Podcast
  • About
  • Contact
Home / Content Strategy Insights / David Fried: Digital Agency Branding & Content Strategy – Episode 17

David Fried: Digital Agency Branding & Content Strategy – Episode 17

March 2, 2018 by Larry Leave a Comment

http://traffic.libsyn.com/ellessmedia/David_Fried__Digital_Agency_Branding__Content_Strategist.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Stitcher | TuneIn | RSS

David Fried - EFM branding strategist
David Fried

David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he’s crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element.

David’s Bio

David Fried is a strategist and creative director at EFM Agency in San Diego with over a decade of experience developing platforms, names, verbal identities and creative for national and international brands in technology, music, craft beer, health & beauty, and the non-profit sector.

David has gathered valuable insights and transformed them into effective strategies and executions for Sony, Microsoft, Shure, Ballast Point Brewing & Spirits, Pirch, Astroglide, and ExxonMobil, among others. He combines his specialties – brand identity, content strategy, and voice and messaging guidelines – to tell distinctive brand stories that resonate with audiences and yield long-lasting results.

Video

Here’s the video version of our conversation.

Filed Under: Content Strategy Insights Tagged With: agency, branding strategy, David Fried

About Larry

Larry Swanson is a content architect and digital strategist. He hosts the Content Strategy Insights podcast and co-organizes the Knowledge Graph Conference and Decoupled Days. He has also helped organize community events like the Seattle Content Strategy meetup and World Information Architecture Day.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Footer

Upcoming conferences

  • Technical Communication UK (speaking), September 27, online
  • Button (attending), October 10-12, Seattle

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

Let’s chat

Book a 25-minute chat at Calendly.

Copyright © 1998–2023 · Larry Swanson and Elless Media