Larry Swanson: Triskaidekaphobia – Episode 13

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Triskaidekaphobia is the fear of the number 13. I’m beginning to understand this fear.

I had first scheduled a guest for episode number 13 several weeks ago. The day before we were going to talk, he contacted me to report that he had been clobbered by that flu that is making the rounds.

“No worries,” I thought. “I’ll just move my next interview up a week.” That worked fine, on paper anyway. Just as we were about to begin that interview, the school nurse called my guest to let her know that her kid was sick. So we had to reschedule.

I decided not to risk sickening any other guests. So this episode is a quick retrospective interview with myself, looking back at the first dozen episodes of this podcast.

Show Notes

0:20 – triskaidekaphobia concerns

1:00 – quick review of shows to this point

1:30 – overview of upcoming episodes with 1990’s content strategists Natasha Banta McDermott and Laura Porto Stockwell, Lynda.com instructor and WordPress guru Morten Rand-Hendriksen, UK-based government UX expert Sarah Richards and then across the Irish Sea to talk with Elizabeth McGuane about building a content strategy team

2:45 – plea for leads to strategically minded content marketing experts

3:25 – request for brainstorming on how to anonymously share the content-strategy insights of my friends at Google, Amazon, and Facebook in a way that won’t get them in hot water with their PR departments

4:00 – my “content first” and currently busy life have kept me from promoting this podcast as much as I’d like, so please subscribe at iTunes, the Android store, SoundCloud, and/or YouTube and leave me nice reviews – and tell your friends!