Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. Neal and I talked about: conversational AI and how conversation bots can create conversations and build relationships how technology that […]
Content Strategy Insights podcast
Edifying conversations with content strategists of all stripes: enterprise, UX design, product, branding, technical, etc.
Hosted by Larry Swanson.
Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. Jennifer and I talked about: the importance of systems and processes in both her business and personal lives her ability to identify and implement a systematic approach to any business activity – […]
Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. Kronda and I talked about: her evolution from web developer to a full-service, results-oriented marketing agency her stealthy approach to eliciting content from her clients her new “Content Bootcamp” product how […]
Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence […]
John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and – most importantly – connecting with the right customers. John and I talked about: the importance in of startup founders telling an effective story and living it […]
Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online. Andrea and I talked about: her passion for making the web more accessible her path to UX copywriting via communications and journalism her definition of UX copywriting: […]
When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She’s still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting. Heather and I talked about: her background in SEO, dating back to before the introduction of […]
Kate Saul and Andre Francisco work at 18F, an internal government agency that helps other federal agencies improve their digital services, including web content. Soon after the agency’s founding they discovered that they would benefit from having a reference guide – the 18F Content Guide – for both their organization and their clients. We talked about: Andre […]
Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the “why” behind content decisions and uses techniques like “guerrilla governance” to get the content outcomes that executives demand. Shelley and I talked about: her work on the web since 1994 and her role at Modern Tribe her definition […]
Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix. Simon and I talked about: his transition from print media to digital his work doing content marketing for big brands in an agency setting his transition to running his own agency why he focuses on podcasting […]