Susan Walker uses a “30 Questions” method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. I first saw Susan talk about her “30 Questions” method at WordCamp US in Nashville in December 2017. We talked a bit about her talk there, but I still had more […]
Content Strategy Insights podcast
Edifying conversations with content strategists of all stripes: enterprise, UX design, product, branding, technical, etc.
Hosted by Larry Swanson.
Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to […]
SEO’s have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved. Rand Fishkin talks about “the SEO as content strategist” and much more, including empathy and teamwork, “10X Content,” voice search, and his thoughts on this week’s FCC decision to roll back net […]
Being more attentive to inclusion is helping Julie Copley and her colleagues at Pop improve their clients’ websites. Julia Copley is a connections strategist at POP, a Seattle-based digital agency. She helps clients prepare for the future and incorporate emerging technology to their existing portfolios. Previous clients include Microsoft, Adobe, eBay, The Home Depot, and BMW’s […]
Sara Wachter-Boettcher talks about structuring content, and – more importantly – how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life […]
Duane Forrester talks about how voice search is revolutionizing content strategy and SEO. Duane Forrester is currently VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft’s MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology […]
Adam Fout is a “content sorcerer” with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. Video Here’s the video version of my interview with Adam:
Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy and offers a website content inventory tool. Video Here’s the video version of my interview with Paula:
Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the “Content Strategy Interviews” podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at […]