David Dylan Thomas can help you tame the unconscious biases that can undermine your design decision-making. These biases are strong. You may never conquer them all. But recognizing them and accounting for them in your content strategy and design work can mitigate the hazards they present. You need to be on your toes at every […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Andrea Volpini: Structuring Unstructured Content – Episode 79
Andrea Volpini creates products that help search engines and other computers find your web content. Adding semantic meaning to your content helps artificial intelligence agents and other computers understand how your information relates to other content on the web. Revealing these relationships helps both computers and the human users who rely on them find and […]
Erin Golden: The Evolution of Content Strategy – Episode 78
Erin Golden and her colleagues have created a model that shows the evolution of the practice of content strategy. Drawing on the Kardashev scale – an astrophysics method for measuring a civilization’s level of technological advancement – they rank content strategy practice along a 1-to-5 range. K1 represents the first stage, when content strategists were […]
Bob Kasenchak: Taxonomy for Web Publishers – Episode 77
Bob Kasenchak is an expert on taxonomy for web publishers. He’s one of a handful of information architects who focuses on this powerful practice. A good taxonomy helps people find and navigate your content. It helps search engines index and list your content. It helps connect your content to similar content on the web. The […]
Laurah Mwirichia: Product Writing Enthusiast – Episode 76
Laurah Mwirichia is a product-writing enthusiast. She loves her work and wants you to jump into this burgeoning field, too. Laurah applies her writing skills as a product writer at Square. She loves using words in her design practice there, and she enjoys her collaborations with her product and technical colleagues. She’s gleaned a lot […]
Carlos Evia: Structured Content Authoring – Episode 75
Carlos Evia teaches structured content authoring using DITA and similar tools at Virginia Tech. Structured authoring offers a number of benefits, most notably easy content re-use. By carefully structuring content as it goes into a repository, it can be used later in a variety of publications and applications. Structured authoring has its roots in the […]
Michael Andrews: Content Metadata Strategy – Episode 74
Michael Andrews literally wrote the book on metadata for web content (actually two books). Metadata puts the structure in structured content. It helps both humans and computers understand what your content is about and how it relates to other content. It ensures that your content is always up to date, easy to find, and able […]
Scott Kubie: Writing for Designers – Episode 73
Scott Kubie believes in you. If you’re a writer contributing the words on a product team, he believes in you. If you’re a front-end designer or developer tasked with writing, he believes in you. In his book Writing for Designers, Scott sets out a simple path to help you get the writing done. He also […]
Ilarna Nche: Creating Voice Skills, Actions, and Capsules – Episode 72
Ilarna Nche is an award-winning expert on the technical aspects of building voice applications for Amazon Alexa, Google Assistant, and Samsung Bixby. She designs and develops voice apps for clients who want to capitalize on the branding power that voice products bring to the digital content mix. Ilarna and I talked about: her path into […]
Rebecca Evanhoe and Diana Deibel: Voice Conversation Design – Episode 71
Designing voice conversations requires new skills and new ways of thinking about how people interact with your digital product. Rebecca Evanhoe and Diana Deibel are experts in this new approach to interaction design. Like many content strategists, they are learning on the fly. And they are constantly studying the steady stream of research in their […]