There are a lot of pioneers in the field of content strategy. One of them can make a strong case for being a true original. Ginny Redish was among the cadre of usability-testing professionals who founded the discipline of UX design. She was making government content usable, readable, and accessible decades before the famous GOV.UK […]
Content Strategy Insights podcast
Edifying conversations with content strategists of all stripes: enterprise, UX design, product, branding, technical, etc.
Hosted by Larry Swanson.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Elizabeth McGuane: Design by Definition – Episode 158
Content designers are word nerds by nature. Like many other craftspeople who are passionately immersed in their work, they can forget to step back and fully articulate what we are doing. Elizabeth McGuane has addressed this issue for the craft of content design. Her new book, Design by Definition, sets out the linguistic, rhetorical, and […]
Abby Covert: Democratizing Information Architecture – Episode 157
As the digital practices have grown and evolved over the past few decades, the job title “information architect” has become less common. That doesn’t necessarily mean that the work isn’t being done, but IA is now often in the province of a designer, content strategist, or other practitioner. Abby Covert sees this situation as both […]
Stephanie Lucas: Content Design and Trust at LinkedIn – Episode 156
Designing for trust is a team effort, and it’s crucial to keep everyone aligned on such important work. At LinkedIn, the trust team has created a framework to guide that alignment. The RISE framework is built on an acronym that describes how LinkedIn wants its members to feel: respected, informed, safe, and empowered. We talked […]
Selene De La Cruz: Building Trust with Content Design – Episode 155
Before you let a business manage your hard-earned money, you need to trust them. Selene De La Cruz and her colleagues at Robinhood have developed principles-backed practices that earn the trust of customers who use Robinhood’s brokerages services. We talked about: her work on brokerage products at Robinhood how they tailor in-product recommendations based on […]
Donna Lichaw: The Leader’s Journey – Episode 154
Crafting your identity as a leader is a lot like creating your superhero persona. You need to be able to discover your authentic identity and pursue a clear mission, and to do that you need to understand your unique superpowers. In her new book The Leader’s Journey, Donna Lichaw draws on her experience as an […]
Hinrich von Haaren: Content Transformation at Content Design London – Episode 153
Content work is never done. Among the most common, and challenging, types of content work are big transformation projects that consolidate, reorganize, and re-conceptualize big web properties. Hinrich von Haaren has worked on many content transformation projects, including the famous GOV.UK website makeover in the early 2010s. His new book, Content Transformation, is a manual […]
Adam Lawrence: Facilitation Skills for Content Designers and Strategists – Episode 152
As strategists and designers, we often facilitate gatherings of stakeholders with a variety of priorities and approaches. There can be a temptation in such groups to leap into action and start building solutions and creating content right away. A good facilitator like Adam Lawrence can redirect this natural human enthusiasm to bring focus to our […]
Karen McGrane: Pioneering Content Strategy and UX – Episode 151
The web has changed a lot over the past 25 years. Or maybe it hasn’t. Enterprise content architectures are maturing and finally beginning to separate content from its presentation. But old-fashioned artifacts like PDF files still abound, and authors still expect WYSIWYG editing experiences. And when Karen McGrane reflects on her work at Razorfish 25 […]
Keri Maijala: Leading Content Design with Joy – Episode 150
As the field of content design has matured, leaders have emerged to guide their teams as well as the profession as a whole. Both at LinkedIn, where she leads the content design team, and through her avid participation in the content community, Keri Maijala has helped shape the craft of content-design leadership. We talked about: […]