Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy. Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry. Building these massive catalogs involves a variety of users and collaborators. Both the vendors who provide the products and the shoppers who buy […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Scott Berkun: How Design Makes the World – Episode 91
Scott Berkun can help you understand design. His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand how design shapes our world. We talked about: his journey from computer programming to UX design his early switch at Microsoft from UX research to […]
Sabine Ocker: Taxonomies, Ontologies, and Content Metadata – Episode 90
Sabine Ocker helps enterprises organize their content. She uses taxonomies and other content metadata to make sure that customers get the information they need, when they need it. Sabine’s superpower is her ability to talk about her work in a way that resonates with business decision makers. This ensures that she always has the budget […]
Noah Iliinsky: Data Visualization and Information Design – Episode 89
When you’re drowning in data, it’s good to have an information designer like Noah Iliinsky looking out for you. Noah takes a human-centered approach to a data visualization, connecting people with information tucked away in massive datasets. His purpose-driven process is designed to help users quickly extract the insights they need from a flood of […]
Tom Johnson: Documenting APIs – Episode 88
Documenting APIs is one of the newer jobs in the technical writing domain. Tom Johnson enjoys the unique challenges of collaborating with and writing for the developers who create and use these Application Programming Interfaces. He also enjoys reflecting on his work and sharing his insights with his fellow technical communicators. We talked about: his […]
Chris Savage: Video Content Marketing and Analytics – Episode 87
Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. We talked about: how he founded and has grown […]
Rahel Anne Bailie: The Content Empress – Episode 86
Rahel Anne Bailie has earned the title Content Empress. One of the original cohort of content strategists, over the past couple of decades she has become a leading expert on content operations. While she focuses on content, she might better be described as a business analyst and consultant who helps companies with their digital transformation. […]
Noz Urbina: Adaptive Content for Personalization – Episode 85
Noz Urbina can help you navigate the hype around personalization and create genuinely helpful customized content experiences. Noz focuses on the fundamentals that create useful, usable adaptive content. He starts with customer journey mapping and persona creation to develop an evidence-based picture of his users. Then he builds modularized content models that address those user […]
Autogram: Content and Design Systems for Enterprises – Episode 84
Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It’s hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built […]
Carmen Martinez and Paulo Azevedo: Conversation Design Teamwork at Flixbus – Episode 83
Carmen Martinez and Paulo Azevedo combine her linguistics and ethnography skills with his computing and product skills to create computer interactions that feel almost human. Carmen and Paulo collaborate to design conversation experiences for FlixBus, a company that helps millions of travelers around the world book bus travel. It’s hard to create natural-feeling conversations between […]