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Elless Media

UX Content Strategy - Larry Swanson - Seattle, WA

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

image: logos of companies whose content strategists have appeared on the Content Strategy Insights podcast
A few of the companies whose content strategists have appeared on the podcast

 

David Dylan Thomas: Design for Cognitive Bias – Episode 80

August 25, 2020 by Larry Leave a Comment

podcast cover art for interview with David Dylan Thomas, expert on designing for cognitive bias

David Dylan Thomas can help you tame the unconscious biases that can undermine your design decision-making. These biases are strong. You may never conquer them all. But recognizing them and accounting for them in your content strategy and design work can mitigate the hazards they present. You need to be on your toes at every […]

Filed Under: Content Strategy Insights Tagged With: cognitive bias, David Dylan Thomas, UX design

Andrea Volpini: Structuring Unstructured Content – Episode 79

August 18, 2020 by Larry Leave a Comment

podcast cover art for interview with Andrea Volpini, expert on structuring content for the semantic web

Andrea Volpini creates products that help search engines and other computers find your web content. Adding semantic meaning to your content helps artificial intelligence agents and other computers understand how your information relates to other content on the web. Revealing these relationships helps both computers and the human users who rely on them find and […]

Filed Under: Content Strategy Insights Tagged With: Andrea Volpini, open web, semantic web, structured content

Erin Golden: The Evolution of Content Strategy – Episode 78

August 11, 2020 by Larry Leave a Comment

podcast cover art for interview with Erin Golden, an expert on the evolution of the field of content strategy

Erin Golden and her colleagues have created a model that shows the evolution of the practice of content strategy. Drawing on the Kardashev scale – an astrophysics method for measuring a civilization’s level of technological advancement – they rank content strategy practice along a 1-to-5 range. K1 represents the first stage, when content strategists were […]

Filed Under: Content Strategy Insights Tagged With: content strategy evolution, content strategy history, Erin Golden, Kardashev scale

Bob Kasenchak: Taxonomy for Web Publishers – Episode 77

August 4, 2020 by Larry Leave a Comment

podcast cover art for interview with Bob Kasenchak, content taxonomy expert

Bob Kasenchak is an expert on taxonomy for web publishers. He’s one of a handful of information architects who focuses on this powerful practice. A good taxonomy helps people find and navigate your content. It helps search engines index and list your content. It helps connect your content to similar content on the web. The […]

Filed Under: Content Strategy Insights Tagged With: Bob Kasenchak, metadata, taxonomy

Laurah Mwirichia: Product Writing Enthusiast – Episode 76

July 30, 2020 by Larry Leave a Comment

podcast cover art for interview with Laurah Mwirichia, product writing enthusiast

Laurah Mwirichia is a product-writing enthusiast. She loves her work and wants you to jump into this burgeoning field, too. Laurah applies her writing skills as a product writer at Square. She loves using words in her design practice there, and she enjoys her collaborations with her product and technical colleagues. She’s gleaned a lot […]

Filed Under: Content Strategy Insights Tagged With: Laurah Mwirichia, product writing, UX writing

Carlos Evia: Structured Content Authoring – Episode 75

July 24, 2020 by Larry Leave a Comment

podcast cover art for interview with Carlos Evia: expert on structured content authoring with DITA and Lightweight DITA

Carlos Evia teaches structured content authoring using DITA and similar tools at Virginia Tech. Structured authoring offers a number of benefits, most notably easy content re-use. By carefully structuring content as it goes into a repository, it can be used later in a variety of publications and applications. Structured authoring has its roots in the […]

Filed Under: Content Strategy Insights Tagged With: Carlos Evia, DITA, technical content strategy, technical documentation, XML

Michael Andrews: Content Metadata Strategy – Episode 74

July 17, 2020 by Larry Leave a Comment

podcast cover art for interview with content metadata expert Michael Andrews

Michael Andrews literally wrote the book on metadata for web content (actually two books). Metadata puts the structure in structured content. It helps both humans and computers understand what your content is about and how it relates to other content. It ensures that your content is always up to date, easy to find, and able […]

Filed Under: Content Strategy Insights Tagged With: content metadata, metadata, Michael Andrews

Scott Kubie: Writing for Designers – Episode 73

July 8, 2020 by Larry Leave a Comment

podcast cover art for interview with Scott Kubie, author of Writing for Designers

Scott Kubie believes in you. If you’re a writer contributing the words on a product team, he believes in you. If you’re a front-end designer or developer tasked with writing, he believes in you. In his book Writing for Designers, Scott sets out a simple path to help you get the writing done. He also […]

Filed Under: Content Strategy Insights Tagged With: content design, Scott Kubie, UX writing

Ilarna Nche: Creating Voice Skills, Actions, and Capsules – Episode 72

June 30, 2020 by Larry Leave a Comment

podcast cover art for interview with Ilarna Nche, voice application technical expert

Ilarna Nche is an award-winning expert on the technical aspects of building voice applications for Amazon Alexa, Google Assistant, and Samsung Bixby. She designs and develops voice apps for clients who want to capitalize on the branding power that voice products bring to the digital content mix. Ilarna and I talked about: her path into […]

Filed Under: Content Strategy Insights Tagged With: branding, Ilarna Nche, voice design

Rebecca Evanhoe and Diana Deibel: Voice Conversation Design – Episode 71

June 22, 2020 by Larry Leave a Comment

podcast cover art for interview with Rebecca Evanhoe and Diana Deibel, voice conversation designers

Designing voice conversations requires new skills and new ways of thinking about how people interact with your digital product. Rebecca Evanhoe and Diana Deibel are experts in this new approach to interaction design. Like many content strategists, they are learning on the fly. And they are constantly studying the steady stream of research in their […]

Filed Under: Content Strategy Insights Tagged With: conversation design, Diana Deibel, Rebecca Evanhoe, voice design, VUI

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Upcoming Talks & Presentations

  • WordFest talk, “Content Modeling in WordPress,” January 21, 2021
  • UX Writer Conference talk, “Content Modeling for UX Practitioners,” February 9-10, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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