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Content Strategy Insights from Larry Swanson

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

Jeff Coyle: AI and the Future of Content Strategy – Episode 124

August 31, 2022 by Larry Leave a Comment

podcast cover art for interview with Jeff Coyle, expert on AI, content, and search

Artificial intelligence is driving a wave of change in content strategy practice. AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics. Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career. We talked about: […]

Filed Under: Content Strategy Insights Tagged With: AI, Jeff Coyle, search marketing, SEO

Jesse James Garrett: Author of The Elements of User Experience – Episode 123

August 14, 2022 by Larry Leave a Comment

podcast cover art for interview with Jesse James Garrett, author of The Elements of User Experience and design leadership coach

In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That’s when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches […]

Filed Under: Content Strategy Insights Tagged With: Jesse James Garrett, leadership, UX

David Dylan Thomas and Dayana Kibilds: Cognitive Load and Emotional Labor – Episode 122

July 26, 2022 by Larry Leave a Comment

podcast cover art for interview with Dayana Kibilds and David Dylan Thomas on cognitive load and emotional labor

As content strategists and designers we do our best to create experiences that inform and empower our users. Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice. Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor. David Dylan Thomas […]

Filed Under: Content Strategy Insights Tagged With: cognitive load, David Dylan Thomas, Dayana Kibilds, emotional labor, higher education

Ashleigh Faith: Knowledge Graphs for Content – Episode 121

July 12, 2022 by Larry Leave a Comment

podcast cover art for interview with Ashleigh Faith, an expert on content knowledge graphs

Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust. Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining […]

Filed Under: Content Strategy Insights Tagged With: Ashleigh Faith, knowledge graphs

May Habib: AI and Content at Writer.com – Episode 120

June 27, 2022 by Larry Leave a Comment

podcast cover art for interview with May Habib, CEO of Writer.com and expert on AI and content

The use of artificial intelligence in content design and content operations is emerging and evolving quickly. As is the case with many new technologies, it might at first look like robots are coming to steal jobs from humans. But, according to May Habib, AI is more likely to create more, and more interesting, work for […]

Filed Under: Content Strategy Insights Tagged With: AI, May Habib, Writer.com

Teodora Petkova: Semantic Web Explorer – Episode 119

June 1, 2022 by Larry Leave a Comment

podcast cover art for interview with Teodora Petkova, semantic web explorer

Modern communication on the web is best when it’s semantic and meaningful, networked and conversational. Creating web conversations starts with collaborative internal communication and then invites the marketplace to join in. Teodora Petkova is a semantic web explorer with a PhD in digital marketing and communication. She loves to share her fascination with the evolution […]

Filed Under: Content Strategy Insights Tagged With: marketing communication, semantic web, Teodora Petkova

Natalie Dunbar: Building a Sustainable Content Strategy Practice – Episode 118

May 10, 2022 by Larry Leave a Comment

cover art for podcast interview with Natalie Dunbar, author of From Solo to Scaled: Building a Sustainable Content Strategy Practice

Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie’s new book is a […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Natalie Dunbar, Natalie M. Dunbar

Kate Thomas: Structured-Content Adventures at PayPal – Episode 117

April 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Kate Thomas, content architect at PayPal working on structured content

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]

Filed Under: Content Strategy Insights Tagged With: content architect, Kate Thomas, structured content

Seth Earley: Ontologies for the AI-Powered Enterprise – Episode 116

April 5, 2022 by Larry Leave a Comment

podcast cover art for interview with Seth Earley, expert on content ontology

Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. We talked about: […]

Filed Under: Content Strategy Insights Tagged With: AI, ontology, Seth Earley

Katrin Suetterlin: Content Design for Neurodiversity – Episode 115

March 21, 2022 by Larry 2 Comments

podcast cover art for interview with Katrin Suetterlin, content designer and expert on designing for neurodiversity

Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously. Research shows that at least 20% of the population exhibits one or more types of neurodiversity. […]

Filed Under: Content Strategy Insights Tagged With: content design, Katrin Suetterlin, neurodiversity

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About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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