Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty. Scenario thinking gives you tools to explore the differences between your currently planned future and the one that may actually unfold. Eric and I talked […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
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Rob Mills: Content Operations – Episode 53
Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times 🙂 Rob sees the growing multidisciplinary nature of content work as a “fun challenge.” He revels in […]
Emily Triplett Lentz: Inclusive Content – Episode 52
Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel included. It also delivers stronger business results and promotes better writing. We talked about: her background as a writer and content strategist their focus at Help […]
Jonathon Colman: Content Champion – Episode 51
Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon’s career arc mirrors the growth of content strategy and content design. He started out as a technical writer and […]
The Evergrey: Conversational Journalism – Episode 50
Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting – conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn’t. I invited Monica and Caitlin to the podcast because I was impressed with how they had […]
Tracy Playle: Content Strategy Workshops – Episode 49
Tracy Playle has a super-power: people skills that help her run effective content strategy workshops. Clarify your “why.” Get the right people together. Engage them in focused and creative activities. Great strategy is the result. Tracy and I talked about: her content strategy consulting work in the education sector ContentEd, the conference she organizes how […]
Phillip Hunter: Designing Digital Conversations – Episode 48
Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies. Phillip and I talked about: how fun it is to “talk about talking” his current work at [24]7 his early work developing touch-tone applications back in the 90s […]
Colleen Jones: The Content Advantage – Episode 47
Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. Colleen and I talked about: her return to consulting after 9 months leading the content team at Mailchimp content effectiveness – how it’s a needed new way of measuring content succcess that fits conceptually […]
Torrey Podmajersky: Strategic Writing for UX – Episode 46
Torrey Podmajersky is a true UX writing pioneer. As a “content developer” for Microsoft’s Xbox she cultivated the skills she now uses as a UX writer at Google. Her new book, “Strategic Writing for UX,” shares the insights she has gleaned over 10 years of UX writing practice. Torrey and I talked about: how her […]
Laura Robertson: In Search of a Content-First CMS – Episode 45
Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. Laura and I talked about: her content […]