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UX Content Strategy - Larry Swanson - Seattle, WA

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

image: logos of companies whose content strategists have appeared on the Content Strategy Insights podcast
A few of the companies whose content strategists have appeared on the podcast

 

Carrie Hane: Content Strategy as a System – Episode 69

June 1, 2020 by Larry Leave a Comment

podcast cover art for Carrie Hane: Content Strategy as a System

Carrie Hane sees content strategy as a complex information ecosystem, not a simple stream of publications. Looking at content strategy as a system helps her give her clients a more complete picture of how content works. Carrie and I talked about: her recent decision to describe herself professionally by the activities she does instead of […]

Filed Under: Content Strategy Insights Tagged With: Carrie Hane, systems

Nam-ho Park: People-First Digital Experience Design – Episode 68

May 26, 2020 by Larry Leave a Comment

podcast cover art for interview with Nam-ho Park - digital strategist

Nam-ho Park is a digital strategist who always puts people first and technology last. Nam-ho first designed experiences for people as an architecture student at Columbia University. The appreciation he developed then for the importance of genuinely human-centered design practice serves him well today. In fact, he hopes that we’ll someday drop the word “digital” […]

Filed Under: Content Strategy Insights Tagged With: digital strategy, Nam-ho Park, UX design

Andy Fitzgerald: Information Architecture for Digital Content – Episode 67

May 6, 2020 by Larry Leave a Comment

podcast cover art for interview with Andy Fitzgerald, information architect

Andy Fitzgerald is an information architect who focuses on content for digital experiences. He helps organizations bridge the gaps between their users’ human needs and the constraints and requirements of their digital systems. A website or other digital product will always have an information architecture. Being purposeful and intentional about its design yields better digital […]

Filed Under: Content Strategy Insights Tagged With: Andy Fitzgerald, information architecture, semantic web, structured content

Jack Molisani: Content Strategy Events – Episode 66

April 29, 2020 by Larry 1 Comment

podcast cover art for interview with Jack Molisani, LavaCon content strategy conference organizer

Jack Molisani knows how to put on an engaging and edifying professional conference. He founded and organizes the LavaCon technical content strategy conference, which draws hundreds of content professionals to cities like New Orleans and Portland each year. Jack has experimented over the years with virtualizing parts of his conferences, and he shares in this […]

Filed Under: Content Strategy Insights Tagged With: Jack Molisani, LavaCon, technical content strategy, technical writing

ConveyUX Strategy Panel: Balancing Quantitative and Qualitative Perspectives – Episode 65

April 20, 2020 by Larry Leave a Comment

photo of panelists on the UX research panel at ConveyUX 2020 in Seattle, WA

Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at […]

Filed Under: Content Strategy Insights Tagged With: Brent Summers, Cora Cowles, Laura Joss, research, UX, UX research

Elly Searle: Fierce UX-Writing Advocacy – Episode 64

March 2, 2020 by Larry Leave a Comment

podcast cover art for interview with Elly Searle

Elly Searle is a fierce advocate for UX writing. Like any UX professional, her advocacy starts with the end users of the products she works on. But Elly is probably best known for her work advocating for pay equity for her content teams. Thanks to her efforts, Elly’s writers are treated the same as their […]

Filed Under: Content Strategy Insights Tagged With: Elly Searle, UX writing

Andrea Ames: Content Strategy Leadership – Episode 63

February 20, 2020 by Larry Leave a Comment

podcast episode cover art for Andrea Ames, content leader

Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in huge enterprises. Not Andrea.  Her […]

Filed Under: Content Strategy Insights Tagged With: Andrea Ames, enterprise, leadership, technical writing

Yuval Keshtcher: UX Writing Community Builder – Episode 62

February 11, 2020 by Larry Leave a Comment

image: cover art for podcast interview with Yuval Keshtcher, UX Writing Hub founder

Yuval Keshtcher is building a community around the new field of UX writing.  He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he’ll host a UX […]

Filed Under: Content Strategy Insights Tagged With: UX writing, Yuval Keshtcher

Forest Gibson: The Power of Purpose – Episode 61

January 28, 2020 by Larry Leave a Comment

image: podcast cover art for interview with Forest Gibson of Pluto VR

Forest Gibson and his colleagues at Pluto VR have an ambitious purpose: “to help humanity transcend physical location.” Even before they formed their company, Forest and his fellow founders did deep work to align on their purpose. That clarity helps them evaluate their ideas and make better decisions faster. Their work aims to transform how […]

Filed Under: Content Strategy Insights Tagged With: Forest Gibson, purpose, VR

Amy Balliett: Visual Content Strategy – Episode 60

January 13, 2020 by Larry Leave a Comment

image: podcast cover art for interview with Amy Balliett

Amy Balliett grounds the power of images in strong narratives. Her visual stories deliver the kind of content that humans are hard-wired to crave. Amy and her team pair word people with picture people. In her office, content strategists work side-by-side with visual-communication experts. This tandem creates strategically driven visual content that addresses the visceral […]

Filed Under: Content Strategy Insights Tagged With: Amy Balliett, visual content

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Upcoming Talks & Presentations

  • WordFest talk, “Content Modeling in WordPress,” January 21, 2021
  • UX Writer Conference talk, “Content Modeling for UX Practitioners,” February 9-10, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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