Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. Mike and I talked about: his discovery in the late 1990s of the field of information architecture (solving what was then known as “the […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Flora Paul: Editorial Intelligence – Episode 43
Flora Paul developed an analytics practice she calls “editorial intelligence” during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists “can be friends with numbers and data.” Flora and I talked about: UOL, the huge internet portal in Brazil, her current employer her prior work at BuzzFeed Brasil how she came […]
Rachel Van’t Land: Finding Your Brand Voice – Episode 42
Rachel Van’t Land helps businesses speak in a credible voice that aligns with their brand. She is a copywriter, brand strategist, and content strategist based in Seattle, WA. Rachel and I talked about: how she defines “voice” and how she helps her clients find theirs the importance of voice – it’s every bit as, if […]
Blaine Kyllo: The Power of Content Governance – Episode 41
Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. Blaine and I talked about: his background in journalism and publishing how large enterprises tend to have the big, sticky problems that governance can solve how […]
Crystal Taggart: Using AI to Optimize SMB Digital Marketing – Episode 40
Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use to optimize their marketing efforts. Crystal and I talked about: her company, Atlas AI, and its mission to empower SMBs to use artificial intelligence to better promote […]
Neal Sofian: Using Conversational Content to Build Relationships – Episode 39
Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. Neal and I talked about: conversational AI and how conversation bots can create conversations and build relationships how technology that […]
Jennifer Bourn: Small-Business Content Systems – Episode 38
Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. Jennifer and I talked about: the importance of systems and processes in both her business and personal lives her ability to identify and implement a systematic approach to any business activity – […]
Kronda Adair: Stealth Content Strategy – Episode 37
Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. Kronda and I talked about: her evolution from web developer to a full-service, results-oriented marketing agency her stealthy approach to eliciting content from her clients her new “Content Bootcamp” product how […]
Jenn Marie: Brand Copywriting & UX – Episode 36
Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence […]
John Sechrest: Content Strategies for Startups – Episode 35
John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and – most importantly – connecting with the right customers. John and I talked about: the importance in of startup founders telling an effective story and living it […]