Jeff Eaton looks at content modeling two ways, both the traditional boxes-and-arrows way and the title-case Content Modeling way. Thinking about how you’ll structure and organize your content will always be important. But the real power of content modeling emerges when it rises to a higher level and accounts for the shared understanding the people […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
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Beth Dunn: Cultivating Content Design – Episode 99
Beth Dunn is the author of Cultivating Content Design, a book that shows content leaders how to create the kind of successful content design program she has built at HubSpot. The secret to Beth’s approach is communication. First, she listens intently to her colleagues and stakeholders. Then she invites them to workshops and other activities […]
Patrick Bosek: Structured Authoring for Future-Proof Content – Episode 98
Patrick Bosek helps businesses author and manage content that is structured so that it can be used for many purposes, not just one-off publications. Structuring documentation this way creates intelligent content that both addresses current customer needs and anticipates future demands. The DITA standard underlies this approach to creating and managing the smart, adaptable content […]
Patricia Gomez and Mario Ferrer: Content Design “Glue” – Episode 97
Patricia Gomez and Mario Ferrer lead the content design team at King Games, the makers of Candy Crush and other popular mobile games. They operate at a scale that might intimidate some people, designing experiences for nearly a quarter of a billion users. Serving that many customers forces them to be thoughtful about the tools […]
Cheryl Platz: Design Beyond Devices – Episode 96
Modern digital experiences meet humans where they are. Talking to a voice assistant. Typing on a keyboard. Reacting to a vibration delivered by your smart watch. Operating a VR game character with a gesture controller. Wherever you want to be, there is now a device and an interaction modality to take you there. Cheryl Platz […]
Marcelo Lewin: Content Modeling for Headless CMS – Episode 95
Marcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges. Content modeling helps you manage your content separately from its presentation in any one medium. This skill is crucial in the new world of omnichannel content delivery, where your content is as likely to […]
Patrick Stafford: UX Writing and Content Design Education – Episode 94
Patrick Stafford has a unique view of the state of content work in the fields of UX design and product management. As the CEO of the UX Writers Collective, his livelihood depends on understanding where the profession is going, which skills are in demand, and how writers and designers can best prepare themselves for UX […]
Rachel McConnell: Content Operations Leadership – Episode 93
In Rachel McConnell’s world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK. Her team is a mix […]
Nicole Buckenwolf: Making Sense of Complex Product Graphs with Taxonomies and Ontologies – Episode 92
Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy. Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry. Building these massive catalogs involves a variety of users and collaborators. Both the vendors who provide the products and the shoppers who buy […]
Scott Berkun: How Design Makes the World – Episode 91
Scott Berkun can help you understand design. His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand how design shapes our world. We talked about: his journey from computer programming to UX design his early switch at Microsoft from UX research to […]