Forest Gibson and his colleagues at Pluto VR have an ambitious purpose: “to help humanity transcend physical location.” Even before they formed their company, Forest and his fellow founders did deep work to align on their purpose. That clarity helps them evaluate their ideas and make better decisions faster. Their work aims to transform how […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
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Amy Balliett: Visual Content Strategy – Episode 60
Amy Balliett grounds the power of images in strong narratives. Her visual stories deliver the kind of content that humans are hard-wired to crave. Amy and her team pair word people with picture people. In her office, content strategists work side-by-side with visual-communication experts. This tandem creates strategically driven visual content that addresses the visceral […]
Tamara Adlin: The Power of Personas – Episode 59
Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. Tamara and […]
Andy Welfle and Michael J. Metts: Writing Is Designing – Episode 58
Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product design teams. Their new book, Writing Is Designing: Words and the User Experience, shows UX content creators how to apply design principles to their writing craft. We talked about: their backgrounds […]
Brittney Urich: Connecting Content and Design – Episode 57
Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy’s Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. Brittney and I talked about: her background in professional writing, content strategy, […]
Kylie Hansen: Building a Content Design Team at Microsoft – Episode 56
Kylie Hansen is a tireless evangelist for the field of content design and for her team at Microsoft’s Cloud + AI Studios. She shows the managers she works with how content design can improve their products. By demonstrating the ROI of content design, she also earns the budget that lets her continue to build her […]
Ian Lurie: Technical SEO for Content Creators – Episode 55
Ian Lurie is a leading technical SEO expert. But he doesn’t recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users’ intent and on quality content. And then do just enough SEO make sure you aren’t hiding your content from Google. Put another way, “Don’t let […]
Eric Best: Scenario Thinking – Episode 54
Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty. Scenario thinking gives you tools to explore the differences between your currently planned future and the one that may actually unfold. Eric and I talked […]
Rob Mills: Content Operations – Episode 53
Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times 🙂 Rob sees the growing multidisciplinary nature of content work as a “fun challenge.” He revels in […]
Emily Triplett Lentz: Inclusive Content – Episode 52
Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel included. It also delivers stronger business results and promotes better writing. We talked about: her background as a writer and content strategist their focus at Help […]