Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online. Andrea and I talked about: her passion for making the web more accessible her path to UX copywriting via communications and journalism her definition of UX copywriting: […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Heather Lloyd-Martin: SEO Copywriting – Episode 33
When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She’s still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting. Heather and I talked about: her background in SEO, dating back to before the introduction of […]
Kate Saul & Andre Francisco: The 18F Content Guide – Episode 32
Kate Saul and Andre Francisco work at 18F, an internal government agency that helps other federal agencies improve their digital services, including web content. Soon after the agency’s founding they discovered that they would benefit from having a reference guide – the 18F Content Guide – for both their organization and their clients. We talked about: Andre […]
Shelley Keith: Content Governance – Episode 31
Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the “why” behind content decisions and uses techniques like “guerrilla governance” to get the content outcomes that executives demand. Shelley and I talked about: her work on the web since 1994 and her role at Modern Tribe her definition […]
Simon Thompson: Podcasting Content Strategy – Episode 30
Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix. Simon and I talked about: his transition from print media to digital his work doing content marketing for big brands in an agency setting his transition to running his own agency why he focuses on podcasting […]
Malaika Carpenter: Solo Content Strategy – Episode 29
Malaika Carpenter is a solo content strategist in Philadelphia. Working on her own with non-content-focused clients has shown her the importance of having a clearly articulated, replicable content-strategy process. Malaika and I talked about: her work at SayCred Media Group helping clients get clear on their “why” her background as a pharmaceutical sales representative and […]
Jamie Schmid: Content Enthusiasm – Episode 28
Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences. Jamie and I talked about: her evolution from illustrator to website developer how Karen McGrane inspired her at […]
David Dylan Thomas: Cognitive Bias & Content Strategy – Episode 27
David Dylan Thomas studies human behavior to develop better content strategies. His cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences. David and I talked about: his evolution from filmmaker to content strategist the introduction of content strategy as a discipline at Think Company how awareness and knowledge of cognitive […]
Joe Welinske: Crafted Communication – Episode 26
Joe Welinske creates content strategies and other crafted communication as a UX practitioner, teacher, and event organizer. Joe is super-thoughtful about the role of content in helping people use technology. We had a great conversation about his journey from old-school technical communicator to leading-edge UX practitioner. We talked about: Joe’s journey from industrial engineering to technical communication […]
Jared Spool: UX Content Strategy – Episode 25
For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the […]