Any business you ask will claim to be focused on their customers’ needs. But it can be hard to find companies that embody actual customer centricity in their design and business processes. Debbie Levitt helps companies discover the actual pathways that their customers are taking and shows them how they can help customers accomplish the […]
Content Strategy Insights podcast
Edifying conversations with content strategists of all stripes: enterprise, UX design, product, branding, technical, etc.
Hosted by Larry Swanson.
Content strategy work is largely about language and how people use it. So to do our best work, we need to have a strong understanding of the language ecosystems we navigate. Jane Ruffino comes to content strategy and design with a background in archaeology. She shows how practices that archaeologists use to understand how different […]
Technical content strategy has evolved dramatically over the past 25 years, and Sarah O’Keefe has had a bird’s-eye view of the whole process. As the CEO of Scriptorium, a leading content-operations consultancy, Sarah has both witnessed and participated in the massive changes that have unfolded in the world of technical documentation. We talked about: the […]
The benefits of inclusive design practices are clear: better business results and more satisfied users of our digital products. Our task now is to sharpen our focus on inclusion in our content-design craft. We also need to get better at convincing leadership to support this work. Jonathan McFadden has been practicing inclusive design for years […]
Sam Bhagwat is the co-founder of Gatsby, a popular framework for creating content experiences. He is also the author of Modular: The Web’s New Architecture. If you’re not sure how the terms “headless,” “decoupled,” or “composable” might affect your content work in the future, the book can help you understand these concepts and the technical […]
If you stop to really think about it – and Torrey Podmajersky has – everything is content. We think of content as the words, pictures, and recordings that we view online and in apps and other digital products. But even when words and illustrations are removed, the graphical elements and technical experiences that surround still […]
Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools […]
Nearly every episode of this podcast has included the observation that content strategy is fundamentally a people practice. We talk a lot about practices, procedures, tools, techniques, and technology. But they are always implemented in service to our customers and users and in collaboration with our colleagues and stakeholders. Scott Peltin is the co-founder and […]
About a dozen years ago, as designers grappled with the need to serve similar experiences to both desktop and mobile computer users, Ethan Marcotte developed the practice of responsive web design. I think we’re at an analogous juncture now in content design. The need to serve similar content experiences across a variety of channels, devices, […]
Hanson Hosein was my first guest on this podcast, and now he’s also guest 131. Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia. His current work articulates his leadership approach in a declaration entitled “A Wind Rose Can Make Sense of […]