Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership. Todd is convinced that content marketers and other content strategists could benefit from bringing a journalistic approach to their content. With a research-based, journalistic approach “you’re not just telling […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.
Laura Porto Stockwell: Digital Content Strategy – Episode 20
Laura Porto Stockwell has developed a strategy process that connects the dots between business goals, brand aspirations, market opportunities, and user needs. The intersection of those elements, she says, “Is where the magic happens.” Laura applies her strategic approach to both top-level digital strategies and to content strategies for her clients as the CEO of […]
Anika Anand: Journalism Startup Content Strategy – Episode 19
Anika Anand loves engaging with her readers, not just giving them “fly-by content.” She constantly asks, “What do we want people to do with what we’re making?” Anika and her colleagues at The Evergrey and Whereby.us are pioneering a new kind of interactive journalism, always aiming to engage with their readers, and to encourage them […]
Andrew Himes: Microsoft’s First Web Content Strategist – Episode 18
He didn’t use the term then, but Andrew Himes was one of the web’s first content strategists. Years before Bill Gates’ famous “Internet Tidal Wave” memo, Andrew and his co-founders at the Microsoft Developer Network (MSDN) were working on a proprietary hypertext document system, code-named Blackbird. Then along came the web. Andrew and his colleagues […]
David Fried: Digital Agency Branding & Content Strategy – Episode 17
David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he’s crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element. David’s Bio David Fried is a strategist and creative director at EFM Agency in San Diego with […]
Russell Sparkman: Content Marketing Pioneer – Episode 016
Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling. Russell’s Bio Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys […]
Morten Rand-Hendriksen: Content Strategy, Gutengerg, & Web Ethics – Episode 015
Morten Rand-Hendriksen is a broadly accomplished web designer and educator. He is very active in the WordPress open-source project and is known there for his strong opinions on topics like the Gutenberg project. I also learned in this interview that he was originally trained as a philosopher and is currently working on an ethical framework […]
Natasha Banta McDermott: 1990s Content Strategy – Episode 14
Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok’s Studio Archetype. Mok, who had been the creative director at Apple in the 1980s, put content right alongside design in their clients’ web projects, creating some really cool opportunities for Natasha and her content team. Natasha and I talked about content strategy, creative collaboration, […]
Larry Swanson: Triskaidekaphobia – Episode 13
Triskaidekaphobia is the fear of the number 13. I’m beginning to understand this fear. I had first scheduled a guest for episode number 13 several weeks ago. The day before we were going to talk, he contacted me to report that he had been clobbered by that flu that is making the rounds. “No worries,” […]
Melanie Seibert: Mobile-App Content Strategy – Episode 12
Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her […]