Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok’s Studio Archetype. Mok, who had been the creative director at Apple in the 1980s, put content right alongside design in their clients’ web projects, creating some really cool opportunities for Natasha and her content team. Natasha and I talked about content strategy, creative collaboration, […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
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Larry Swanson: Triskaidekaphobia – Episode 13
Triskaidekaphobia is the fear of the number 13. I’m beginning to understand this fear. I had first scheduled a guest for episode number 13 several weeks ago. The day before we were going to talk, he contacted me to report that he had been clobbered by that flu that is making the rounds. “No worries,” […]
Melanie Seibert: Mobile-App Content Strategy – Episode 12
Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her […]
Warren Etheredge: The Storyfinder – Episode 11
Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular. Warren’s Bio Warren Etheredge is a Storyfinder who can, as he puts it, “mine narrative gold anywhere, from […]
Peter Herford: Journalism Content Strategy – Episode 10
Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962. Peter’s Bio Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and […]
Susan Walker: Content Usability with “30 Questions” – Episode 9
Susan Walker uses a “30 Questions” method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. I first saw Susan talk about her “30 Questions” method at WordCamp US in Nashville in December 2017. We talked a bit about her talk there, but I still had more […]
Eric Enge: Content Research for SEO & Content Marketing – Episode 8
Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to […]
Rand Fishkin: SEO Content Strategy (and Net Neutrality) – Episode 7
SEO’s have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved. Rand Fishkin talks about “the SEO as content strategist” and much more, including empathy and teamwork, “10X Content,” voice search, and his thoughts on this week’s FCC decision to roll back net […]
Julia Copley: Inclusion Strategies for Agencies – Episode 6
Being more attentive to inclusion is helping Julie Copley and her colleagues at Pop improve their clients’ websites. Julia Copley is a connections strategist at POP, a Seattle-based digital agency. She helps clients prepare for the future and incorporate emerging technology to their existing portfolios. Previous clients include Microsoft, Adobe, eBay, The Home Depot, and BMW’s […]
Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5
Sara Wachter-Boettcher talks about structuring content, and – more importantly – how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life […]