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UX Content Strategy - Larry Swanson - Seattle, WA

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

image: logos of companies whose content strategists have appeared on the Content Strategy Insights podcast
A few of the companies whose content strategists have appeared on the podcast

 

Natasha Banta McDermott: 1990s Content Strategy – Episode 14

February 2, 2018 by Larry Leave a Comment

Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok’s Studio Archetype. Mok, who had been the creative director at Apple in the 1980s, put content right alongside design in their clients’ web projects, creating some really cool opportunities for Natasha and her content team. Natasha and I talked about content strategy, creative collaboration, […]

Filed Under: Content Strategy Insights Tagged With: 1990s, agency, content strategy history, Natasha Banta McDermott

Larry Swanson: Triskaidekaphobia – Episode 13

January 26, 2018 by Larry Leave a Comment

LarrySwanson - host of the Content Strategy Interviews podcast

Triskaidekaphobia is the fear of the number 13. I’m beginning to understand this fear. I had first scheduled a guest for episode number 13 several weeks ago. The day before we were going to talk, he contacted me to report that he had been clobbered by that flu that is making the rounds. “No worries,” […]

Filed Under: Content Strategy Insights Tagged With: Larry Swanson, triskaidekaphobia

Melanie Seibert: Mobile-App Content Strategy – Episode 12

January 19, 2018 by Larry Leave a Comment

Melanie Seibert: Mobile-App Content Strategy

Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her […]

Filed Under: Content Strategy Insights Tagged With: agency, learning content strategy, Melanie Seibert, mobile apps

Warren Etheredge: The Storyfinder – Episode 11

January 12, 2018 by Larry Leave a Comment

Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular. Warren’s Bio Warren Etheredge is a Storyfinder who can, as he puts it, “mine narrative gold anywhere, from […]

Filed Under: Content Strategy Insights Tagged With: interviewing, storyfinding, storytelling, Warren Etheredge

Peter Herford: Journalism Content Strategy – Episode 10

January 5, 2018 by Larry Leave a Comment

Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962. Peter’s Bio Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and […]

Filed Under: Content Strategy Insights Tagged With: journalism

Susan Walker: Content Usability with “30 Questions” – Episode 9

December 29, 2017 by Larry Leave a Comment

Susan Walker - "30 Questions" for content usability

Susan Walker uses a “30 Questions” method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. I first saw Susan talk about her “30 Questions” method at WordCamp US in Nashville in December 2017. We talked a bit about her talk there, but I still had more […]

Filed Under: Content Strategy Insights Tagged With: content usability, Susan Walker

Eric Enge: Content Research for SEO & Content Marketing – Episode 8

December 22, 2017 by Larry Leave a Comment

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to […]

Filed Under: Content Strategy Insights Tagged With: content research, Eric Enge, SEO

Rand Fishkin: SEO Content Strategy (and Net Neutrality) – Episode 7

December 16, 2017 by Larry Leave a Comment

Rand Fishkin - The Wizard of Moz

SEO’s have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved. Rand Fishkin talks about “the SEO as content strategist” and much more, including empathy and teamwork, “10X Content,” voice search, and his thoughts on this week’s FCC decision to roll back net […]

Filed Under: Content Strategy Insights Tagged With: net neutrality, Rand Fishkin, SEO

Julia Copley: Inclusion Strategies for Agencies – Episode 6

December 12, 2017 by Larry Leave a Comment

Julia Copley - connections strategist

Being more attentive to inclusion is helping Julie Copley and her colleagues at Pop improve their clients’ websites. Julia Copley is a connections strategist at POP, a Seattle-based digital agency. She helps clients prepare for the future and incorporate emerging technology to their existing portfolios. Previous clients include Microsoft, Adobe, eBay, The Home Depot, and BMW’s […]

Filed Under: Content Strategy Insights Tagged With: agency, agency inclusion, Julia Copley

Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5

December 7, 2017 by Larry Leave a Comment

Sara Wachter-Boettcher content strategist

Sara Wachter-Boettcher talks about structuring content, and – more importantly – how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life […]

Filed Under: Content Strategy Insights Tagged With: Sara Wachter-Boettcher, structured content

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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