For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the […]
Content Strategy Insights podcast
Content Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.
Complete list of podcast episodes
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Jason Preston & Steve Broback: Event Content Strategy – Episode 24
Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. Jason and Steve launched the event with focus on content and programming. But they quickly realized that the event was really the centerpiece of an ongoing, year-round community they […]
Gerry McGovern: Top Task Management – Episode 23
Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset from a simple production model to an ongoing customer-centric “eternal beta.” Gerry and […]
Sarah Richards: Content Design Innovator – Episode 22
Sarah Richards created the field of content design as she revamped GOV.UK‘s web presence. From a messy amalgam of hundreds of government websites, she created a user-focused “storefront” where UK citizens could get their most common questions answered. Always focused on her users’ needs, Sarah developed an approach and methodologies that can help anyone design, […]
Todd Bishop: Tech-Journalism Content Strategy – Episode 21
Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership. Todd is convinced that content marketers and other content strategists could benefit from bringing a journalistic approach to their content. With a research-based, journalistic approach “you’re not just telling […]
Laura Porto Stockwell: Digital Content Strategy – Episode 20
Laura Porto Stockwell has developed a strategy process that connects the dots between business goals, brand aspirations, market opportunities, and user needs. The intersection of those elements, she says, “Is where the magic happens.” Laura applies her strategic approach to both top-level digital strategies and to content strategies for her clients as the CEO of […]
Anika Anand: Journalism Startup Content Strategy – Episode 19
Anika Anand loves engaging with her readers, not just giving them “fly-by content.” She constantly asks, “What do we want people to do with what we’re making?” Anika and her colleagues at The Evergrey and Whereby.us are pioneering a new kind of interactive journalism, always aiming to engage with their readers, and to encourage them […]
Andrew Himes: Microsoft’s First Web Content Strategist – Episode 18
He didn’t use the term then, but Andrew Himes was one of the web’s first content strategists. Years before Bill Gates’ famous “Internet Tidal Wave” memo, Andrew and his co-founders at the Microsoft Developer Network (MSDN) were working on a proprietary hypertext document system, code-named Blackbird. Then along came the web. Andrew and his colleagues […]
David Fried: Digital Agency Branding & Content Strategy – Episode 17
David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he’s crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element. David’s Bio David Fried is a strategist and creative director at EFM Agency in San Diego with […]
Russell Sparkman: Content Marketing Pioneer – Episode 016
Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling. Russell’s Bio Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys […]