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UX Content Strategy - Larry Swanson - Seattle, WA

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Content Strategy Insights podcast

Content Strategy Insights Podcast logoContent Strategy Insights interviews are edifying conversations with content strategists from a variety of disciplines: UX, technical communication, marketing, SEO, publishing, journalism, etc.

Complete list of podcast episodes

Subscribe at iTunes, Google Play, Spotify, Stitcher, TuneIn, or SoundCloud. Watch video versions of the interviews at YouTube.

image: logos of companies whose content strategists have appeared on the Content Strategy Insights podcast
A few of the companies whose content strategists have appeared on the podcast

 

Susan Walker: Content Usability with “30 Questions” – Episode 9

December 29, 2017 by Larry Leave a Comment

Susan Walker - "30 Questions" for content usability

Susan Walker uses a “30 Questions” method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. I first saw Susan talk about her “30 Questions” method at WordCamp US in Nashville in December 2017. We talked a bit about her talk there, but I still had more […]

Filed Under: Content Strategy Insights Tagged With: content usability, Susan Walker

Eric Enge: Content Research for SEO & Content Marketing – Episode 8

December 22, 2017 by Larry Leave a Comment

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to […]

Filed Under: Content Strategy Insights Tagged With: content research, Eric Enge, SEO

Rand Fishkin: SEO Content Strategy (and Net Neutrality) – Episode 7

December 16, 2017 by Larry Leave a Comment

Rand Fishkin - The Wizard of Moz

SEO’s have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved. Rand Fishkin talks about “the SEO as content strategist” and much more, including empathy and teamwork, “10X Content,” voice search, and his thoughts on this week’s FCC decision to roll back net […]

Filed Under: Content Strategy Insights Tagged With: net neutrality, Rand Fishkin, SEO

Julia Copley: Inclusion Strategies for Agencies – Episode 6

December 12, 2017 by Larry Leave a Comment

Julia Copley - connections strategist

Being more attentive to inclusion is helping Julie Copley and her colleagues at Pop improve their clients’ websites. Julia Copley is a connections strategist at POP, a Seattle-based digital agency. She helps clients prepare for the future and incorporate emerging technology to their existing portfolios. Previous clients include Microsoft, Adobe, eBay, The Home Depot, and BMW’s […]

Filed Under: Content Strategy Insights Tagged With: agency, agency inclusion, Julia Copley

Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5

December 7, 2017 by Larry Leave a Comment

Sara Wachter-Boettcher content strategist

Sara Wachter-Boettcher talks about structuring content, and – more importantly – how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life […]

Filed Under: Content Strategy Insights Tagged With: Sara Wachter-Boettcher, structured content

Duane Forrester: How Voice Search Is Revolutionizing Content Strategy – Episode 4

November 28, 2017 by Larry Leave a Comment

Duane Forrester talks about how voice search is revolutionizing content strategy and SEO. Duane Forrester is currently VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft’s MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology […]

Filed Under: Content Strategy Insights Tagged With: Duane Forrester, search, SEO, voice search

Adam Fout: “Content Sorcerer” & Content Marketer – Episode 3

November 25, 2017 by Larry Leave a Comment

Adam Fout is a “content sorcerer” with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. Video Here’s the video version of my interview with Adam:

Filed Under: Content Strategy Insights Tagged With: Adam Fout, agency, content marketing

Paula Land: Content Strategy in the Enterprise – Episode 2

November 25, 2017 by Larry Leave a Comment

Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy and offers a website content inventory tool. Video Here’s the video version of my interview with Paula:

Filed Under: Content Strategy Insights Tagged With: enterprise, Paula Land, publishing

Hanson Hosein: Pioneering Digital Storyteller – Episode 1

November 25, 2017 by Larry Leave a Comment

Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the “Content Strategy Interviews” podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at […]

Filed Under: Content Strategy Insights Tagged With: Hanson Hosein, journalism, storytelling

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Upcoming Talks & Presentations

  • WordFest talk, “Content Modeling in WordPress,” January 21, 2021
  • UX Writer Conference talk, “Content Modeling for UX Practitioners,” February 9-10, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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