Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962.
Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and the Graduate School of Journalism at Columbia University. He founded Shantou University’s School of Journalism and Communication and taught there for 10 years. He now lives in Seattle, WA.