Elless Media

Content Strategy for Growing Businesses

Peter Herford: Journalism Content Strategy – Episode 10

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Peter Herford
Peter Herford

Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962.

Peter’s Bio

Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and the Graduate School of Journalism at Columbia University. He founded Shantou University’s School of Journalism and Communication and taught there for 10 years. He now lives in Seattle, WA.

About Larry

Larry Swanson is a lifelong publisher and 20-year digital strategist. He hosts the Content Strategy Insights podcast and practices UX content strategy at Elless Media. In his spare time he organizes and promotes Seattle community events and plays in Seattle's community samba band, VamoLá!

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