Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling.
Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys as a branded content experience for Seiko Epson Corporation, he has been a content strategist, information architect, executive producer and storyteller for a range of B2B, B2C, nonprofit, and government clients and projects. Russell’s passion is creating and delivering highly shareable, purpose-focused content that is aligned with measureable goals and desired outcomes.
Here’s the video version of our conversation.