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Home / Content Strategy Insights / Russell Sparkman: Content Marketing Pioneer – Episode 016

Russell Sparkman: Content Marketing Pioneer – Episode 016

February 16, 2018 by Larry Leave a Comment

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Russell Sparkman: Content Marketing Pioneer
Russell Sparkman
Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling.

Russell’s Bio

Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys as a branded content experience for Seiko Epson Corporation, he has been a content strategist, information architect, executive producer and storyteller for a range of B2B, B2C, nonprofit, and government clients and projects. Russell’s passion is creating and delivering highly shareable, purpose-focused content that is aligned with measureable goals and desired outcomes.

Video

Here’s the video version of our conversation.

Filed Under: Content Strategy Insights Tagged With: agency, content marketing, Russell Sparkman

About Larry

Larry Swanson is a content architect and digital strategist. He hosts the Content Strategy Insights podcast and co-organizes the Seattle Content Strategy meetup. He has also helped organize community events like the Knowledge Graph Conference, Decoupled Days, and World Information Architecture Day. In his spare time he plays with community samba bands: Samba de Cavalo in Phoenix and VamoLá! in Seattle.

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