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Russell Sparkman: Content Marketing Pioneer – Episode 016

February 16, 2018 by Larry Swanson Leave a Comment

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Russell Sparkman: Content Marketing Pioneer
Russell Sparkman
Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling.

Russell’s Bio

Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys as a branded content experience for Seiko Epson Corporation, he has been a content strategist, information architect, executive producer and storyteller for a range of B2B, B2C, nonprofit, and government clients and projects. Russell’s passion is creating and delivering highly shareable, purpose-focused content that is aligned with measureable goals and desired outcomes.

Video

Here’s the video version of our conversation.

Filed Under: Content Strategy Insights Tagged With: agency, content marketing, Russell Sparkman

About Larry Swanson

Larry Swanson is a lifelong publisher and 20-year digital strategist. He hosts the Content Strategy Insights podcast and publishes DIY Content Strategy guides for non-experts. In his spare time he organizes and promotes Seattle community events, volunteers on the WordPress open-source project's community team, and plays in Seattle's community samba band, VamoLá!

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