Elless Media

Content Strategy for Growing Businesses

Resume

Larry Swanson

PO Box 20704
Seattle, WA 98102

Expertise

  • Content Strategy
  • Editorial Management
  • Research & Interviewing
  • Writing & Editing
  • Public Speaking
  • Podcasting
  • Product Management
  • Marketing Management
  • Event Organizing
  • Content Marketing
  • SEO
  • WordPress & other CMS’s

Experience

Elless Media, Principal

August 1998-present
Operate content strategy, web publishing, and digital marketing consultancy. Produce Content Strategy Insights podcast. Developing DIY Content Strategy guides for small businesses.

Well9to5, Founder & Publisher

August 2015-January 2017
Conceived, raised funding for, designed, and operated digital “active office” publication.

WorkWhileWalking, Editor-in-Chief (interim)

January-April 2015
Interim editorial lead for office-fitness furniture company publication.

BodyworkU, Founder & Publisher

June 2006-October 2012
Founded, built, and operated continuing education class promotion website.

DigitalCandle, Director of Marketing

June 2001-January 2002
Managed marketing program for marketing-services startup serving shareware developers.

workz.com, Executive Producer

April 1998-December 2000
Jack-of-all-trades senior manager for dot-com startup. Roles included web design, software and editorial project management, banner-ad agency management, and special projects.

Big Tent Media Labs, Senior Producer

August 1996-August 1997
New-media producer for early dot-com publishing start-up.

Other Experience

Community Event Organizer, Volunteer, and Promoter

January 2001-present
Plan, produce, manage, and promote arts, educational, and charity events, from 10 to 10,000+ attendees.

  • Larry’s Events, publish weekly Seattle community events announcement list, 2017-present
  • Content Strategy Seattle meetup, Co-Organizer, 2018-present
  • WordPress Open-Source Community
  • Ignite Seattle, community quick-talk event
    • Editing & Content Strategy, 2018-2019
    • Organizer & Slide Wrangler, 2015-2018
  • Dent Conference, statement of values steering committee, 2017
  • Fremont Noodle House Group, Founder, business networking lunch, 1998-2013
  • TEDxRainier (now TEDxSeattle)
    • Stage Manager, 2012
    • Production Manager, 2011
  • Seattle Empty Bowls, website hosting and on-site volunteer for annual fundraising event, 2009-present
  • Moisture Festival, Lighting, Stage Management, and Security Volunteer for world’s largest comedy/variety/vaudeville festival, 2008-present
  • Seeds of Compassion, “Compassion Ambassador” Concierge, customer support for high-level (>$10K) event sponsors, 2008
  • Executives on Auction,Seattle Liaison for innovative Canadian charity, 2003
  • World Rhythm Festival (Seattle World Percussion Society), Board Member and Organizer for annual music, dance, and culture event that drew as many as 10,000 attendees, 2001-03
  • JohnnyJetpack.com, production assistant and webmaster for mad scientist, 2002-present

Massage Therapist and Educator

January 1999-present
Professional, independent massage practice focusing on injury treatment and wellness (part-time to almost full-time, depending on level of publishing and consulting activity).

  • created and evangelized the field of “office fitness”; wrote and spoke on sitting disease, inactivity physiology, habit formation, exercise, ergonomics, and posture, 2007-2016
  • wrote “Scared Sitless: The Office Fitness Book“
  • teach popular couples massage class
  • assistant teacher for orthopedic-massage continuing-education classes
  • teaching assistant for massage-school business classes

Public Speaking

Reader Interactions