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UX Content Strategy - Larry Swanson - Seattle, WA

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Jennifer Bourn: Small-Business Content Systems – Episode 38

February 21, 2019 by Larry Leave a Comment

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. Jennifer and I talked about: the importance of systems and processes in both her business and personal lives her ability to identify and implement a systematic approach to any business activity – […]

Filed Under: Content Strategy Insights Tagged With: agency, Jennifer Bourn, process, SMB

Laura Porto Stockwell: Digital Content Strategy – Episode 20

March 23, 2018 by Larry Leave a Comment

Laura Porto Stockwell - digital content strategist

Laura Porto Stockwell has developed a strategy process that connects the dots between business goals, brand aspirations, market opportunities, and user needs. The intersection of those elements, she says, “Is where the magic happens.” Laura applies her strategic approach to both top-level digital strategies and to content strategies for her clients as the CEO of […]

Filed Under: Content Strategy Insights Tagged With: agency, digital strategy, Laura Porto Stockwell

David Fried: Digital Agency Branding & Content Strategy – Episode 17

March 2, 2018 by Larry Leave a Comment

David Fried - branding strategist

David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he’s crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element. David’s Bio David Fried is a strategist and creative director at EFM Agency in San Diego with […]

Filed Under: Content Strategy Insights Tagged With: agency, branding strategy, David Fried

Russell Sparkman: Content Marketing Pioneer – Episode 016

February 16, 2018 by Larry Leave a Comment

Russell Sparkman: Content Marketing Pioneer

Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling. Russell’s Bio Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys […]

Filed Under: Content Strategy Insights Tagged With: agency, content marketing, Russell Sparkman

Natasha Banta McDermott: 1990s Content Strategy – Episode 14

February 2, 2018 by Larry Leave a Comment

Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok’s Studio Archetype. Mok, who had been the creative director at Apple in the 1980s, put content right alongside design in their clients’ web projects, creating some really cool opportunities for Natasha and her content team. Natasha and I talked about content strategy, creative collaboration, […]

Filed Under: Content Strategy Insights Tagged With: 1990s, agency, content strategy history, Natasha Banta McDermott

Melanie Seibert: Mobile-App Content Strategy – Episode 12

January 19, 2018 by Larry Leave a Comment

Melanie Seibert: Mobile-App Content Strategy

Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her […]

Filed Under: Content Strategy Insights Tagged With: agency, learning content strategy, Melanie Seibert, mobile apps

Julia Copley: Inclusion Strategies for Agencies – Episode 6

December 12, 2017 by Larry Leave a Comment

Julia Copley - connections strategist

Being more attentive to inclusion is helping Julie Copley and her colleagues at Pop improve their clients’ websites. Julia Copley is a connections strategist at POP, a Seattle-based digital agency. She helps clients prepare for the future and incorporate emerging technology to their existing portfolios. Previous clients include Microsoft, Adobe, eBay, The Home Depot, and BMW’s […]

Filed Under: Content Strategy Insights Tagged With: agency, agency inclusion, Julia Copley

Adam Fout: “Content Sorcerer” & Content Marketer – Episode 3

November 25, 2017 by Larry Leave a Comment

Adam Fout is a “content sorcerer” with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. Video Here’s the video version of my interview with Adam:

Filed Under: Content Strategy Insights Tagged With: Adam Fout, agency, content marketing

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
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About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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