• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Elless Media

Elless Media

UX Content Strategy - Larry Swanson - Seattle, WA

  • Podcast
  • About
  • Contact

content architect

Kate Thomas: Structured-Content Adventures at PayPal – Episode 117

April 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Kate Thomas, content architect at PayPal working on structured content

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]

Filed Under: Content Strategy Insights Tagged With: content architect, Kate Thomas, structured content

Footer

Upcoming conferences

  • Knowledge Graph Conference (content track co-chair), May 2-5, NYC
  • Confab (attending), May 10-12, MSP
  • OmnichannelX, June 14-16 (attending online)
  • Decoupled Days (co-organizer), August 17-18, NYC
  • Button (attending), October 10-12, SEA

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

Let’s chat

Book a 25-minute chat at Calendly.

Copyright © 1998–2022 · Larry Swanson and Elless Media