Content leaders are beginning to ascend the corporate org chart. Alli Mooney is VP of Content Design at Mastercard, where she leads a team of content designers and guides big organization-change initiatives. Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which […]
content design
Elizabeth McGuane: Design by Definition – Episode 158
Content designers are word nerds by nature. Like many other craftspeople who are passionately immersed in their work, they can forget to step back and fully articulate what we are doing. Elizabeth McGuane has addressed this issue for the craft of content design. Her new book, Design by Definition, sets out the linguistic, rhetorical, and […]
Stephanie Lucas: Content Design and Trust at LinkedIn – Episode 156
Designing for trust is a team effort, and it’s crucial to keep everyone aligned on such important work. At LinkedIn, the trust team has created a framework to guide that alignment. The RISE framework is built on an acronym that describes how LinkedIn wants its members to feel: respected, informed, safe, and empowered. We talked […]
Selene De La Cruz: Building Trust with Content Design – Episode 155
Before you let a business manage your hard-earned money, you need to trust them. Selene De La Cruz and her colleagues at Robinhood have developed principles-backed practices that earn the trust of customers who use Robinhood’s brokerages services. We talked about: her work on brokerage products at Robinhood how they tailor in-product recommendations based on […]
Keri Maijala: Leading Content Design with Joy – Episode 150
As the field of content design has matured, leaders have emerged to guide their teams as well as the profession as a whole. Both at LinkedIn, where she leads the content design team, and through her avid participation in the content community, Keri Maijala has helped shape the craft of content-design leadership. We talked about: […]
Vidhika Bansal: Applying Behavioral Science to Content Design – Episode 148
Humans are notoriously fickle creatures, hard-wired to behave in unpredictable ways. This makes experience design work challenging for both managers and practitioners. Vidhika Bansal has led both UX research and content design teams. Her background in both the behavioral sciences and UX design gives her a unique toolkit for bridging the gaps between unpredictable human […]
Kaysie Garza: Research-Backed Content Design at Hotjar – Episode 143
Building a content design team is typically a long process. At Hotjar, Kaysie Garza has had the chance to build a new content-design practice with two colleagues at her side from the very beginning. Hotjar offers a variety of research products, so Kaysie and her team have also been able to inform their work with […]
Rebekah Wolf: Including Content Design in Design Systems – Episode 142
Content has always been a key element of any design system, but content designers have only recently become part of these system teams. It’s still early days, but the role of content in design systems is evolving rapidly. Rebekah Wolf has been part of that evolution through her work as a content designer on Microsoft’s […]
Jane Ruffino: Archaeology, Language, and Content Design – Episode 139
Content strategy work is largely about language and how people use it. So to do our best work, we need to have a strong understanding of the language ecosystems we navigate. Jane Ruffino comes to content strategy and design with a background in archaeology. She shows how practices that archaeologists use to understand how different […]
Erica Jorgensen: Content Design Research Techniques for Better UX – Episode 134
Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools […]