Marcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges. Content modeling helps you manage your content separately from its presentation in any one medium. This skill is crucial in the new world of omnichannel content delivery, where your content is as likely to […]
content intelligence
Colleen Jones: The Content Advantage – Episode 47
Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. Colleen and I talked about: her return to consulting after 9 months leading the content team at Mailchimp content effectiveness – how it’s a needed new way of measuring content succcess that fits conceptually […]
Flora Paul: Editorial Intelligence – Episode 43
Flora Paul developed an analytics practice she calls “editorial intelligence” during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists “can be friends with numbers and data.” Flora and I talked about: UOL, the huge internet portal in Brazil, her current employer her prior work at BuzzFeed Brasil how she came […]