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content intelligence

Marcelo Lewin: Content Modeling for Headless CMS – Episode 95

April 19, 2021 by Larry Leave a Comment

podcast cover art for interview with Marcelo Lewin, expert on content modeling for headless CMS

Marcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges. Content modeling helps you manage your content separately from its presentation in any one medium. This skill is crucial in the new world of omnichannel content delivery, where your content is as likely to […]

Filed Under: Content Strategy Insights Tagged With: content intelligence, content modeling, headless CMS, Marcelo Lewin

Colleen Jones: The Content Advantage – Episode 47

June 16, 2019 by Larry Leave a Comment

podcast episode information with photo of Colleen Jones, author of "The Content Advantage"

Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. Colleen and I talked about: her return to consulting after 9 months leading the content team at Mailchimp content effectiveness – how it’s a needed new way of measuring content succcess that fits conceptually […]

Filed Under: Content Strategy Insights Tagged With: Colleen Jones, content effectiveness, content intelligence, content ops

Flora Paul: Editorial Intelligence – Episode 43

April 9, 2019 by Larry Leave a Comment

Flora Paul - content strategist at UOL and (formerly) BuzzFeed Brasil

Flora Paul developed an analytics practice she calls “editorial intelligence” during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists “can be friends with numbers and data.” Flora and I talked about: UOL, the huge internet portal in Brazil, her current employer her prior work at BuzzFeed Brasil how she came […]

Filed Under: Content Strategy Insights Tagged With: content intelligence, Flora Paul, journalism, measuring content effectiveness

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2023 conferences and workshops

  • Utterly Content (moderating AI panel), February 27-March 2
  • This is Service Design Doing Executive School (attending), March 6-10
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12
  • Decoupled Days (co-organizing), August 16-17
  • Semantics (attending), September 20-21
  • EuroIA (attending), September 22-23

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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