Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. “jam” McGuire and his business partner developed the “value map” framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging […]
content marketing
Deborah Carver: Connecting Literature, Composition, Content, and SEO – Episode 186
Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language. We talked about: her work as a consultant and the creator of […]
Chris Savage: Video Content Marketing and Analytics – Episode 87
Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. We talked about: how he founded and has grown […]
Simon Thompson: Podcasting Content Strategy – Episode 30
Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix. Simon and I talked about: his transition from print media to digital his work doing content marketing for big brands in an agency setting his transition to running his own agency why he focuses on podcasting […]
Russell Sparkman: Content Marketing Pioneer – Episode 016
Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling. Russell’s Bio Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys […]
Adam Fout: “Content Sorcerer” & Content Marketer – Episode 3
Adam Fout is a “content sorcerer” with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. Video Here’s the video version of my interview with Adam: