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UX Content Strategy - Larry Swanson - Seattle, WA

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Chris Savage: Video Content Marketing and Analytics – Episode 87

November 20, 2020 by Larry Leave a Comment

podcast cover art for interview with Chris Savage, Wistia founder and CEO and video production and analytics expert

Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. We talked about: how he founded and has grown […]

Filed Under: Content Strategy Insights Tagged With: content marketing, video

Simon Thompson: Podcasting Content Strategy – Episode 30

August 16, 2018 by Larry Leave a Comment

Simon Thompson: Podcasting Content Strategy

Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix. Simon and I talked about: his transition from print media to digital his work doing content marketing for big brands in an agency setting his transition to running his own agency why he focuses on podcasting […]

Filed Under: Content Strategy Insights Tagged With: content marketing, podcasting, Simon Thompson

Russell Sparkman: Content Marketing Pioneer – Episode 016

February 16, 2018 by Larry Leave a Comment

Russell Sparkman: Content Marketing Pioneer

Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling. Russell’s Bio Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys […]

Filed Under: Content Strategy Insights Tagged With: agency, content marketing, Russell Sparkman

Adam Fout: “Content Sorcerer” & Content Marketer – Episode 3

November 25, 2017 by Larry Leave a Comment

Adam Fout is a “content sorcerer” with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. Video Here’s the video version of my interview with Adam:

Filed Under: Content Strategy Insights Tagged With: Adam Fout, agency, content marketing

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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