Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return […]
content operations
Rafaëla Ellensburg: Holistic, Semantic Content Engineering – Episode 191
Serving personalized content about thousands of products to millions of people requires a sophisticated content operation. At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale. In the process, she also created a content engineering practice guild, […]
Jeffrey MacIntyre: Orchestrating Personalized Content Experiences – Episode 189
Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they’re really hard to do well. Jeffrey MacIntyre orchestrates the activities – terminology and taxonomy work, metadata strategy, information architecture, and more – that help businesses build content operations that deliver the customer-focused experiences that consumers expect. We talked about: two trends […]
Tuija Riekkinen: Scaling Content and Design Operations – Episode 185
Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system. Tuija is a persuasive advocate of keeping design […]
Barbara Blythe: Content Design Operations at Cisco – Episode 181
Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently […]