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content ops

Rachel McConnell: Content Operations Leadership – Episode 93

April 1, 2021 by Larry Leave a Comment

podcast cover art for interview with Rachel McConnell, content operations leadership expert

In Rachel McConnell’s world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK. Her team is a mix […]

Filed Under: Content Strategy Insights Tagged With: content ops, leadership, Rachel McConnell

Rahel Anne Bailie: The Content Empress – Episode 86

November 5, 2020 by Larry Leave a Comment

podcast cover art for interview with Rahel Anne Bailie, leading content operations expert

Rahel Anne Bailie has earned the title Content Empress. One of the original cohort of content strategists, over the past couple of decades she has become a leading expert on content operations. While she focuses on content, she might better be described as a business analyst and consultant who helps companies with their digital transformation. […]

Filed Under: Content Strategy Insights Tagged With: content ops, history of content strategy, Rahel Anne Bailie

Rob Mills: Content Operations – Episode 53

September 16, 2019 by Larry Leave a Comment

podcast episode cover image of Rob Mills, Head of Content at GatherContent

Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times 🙂 Rob sees the growing multidisciplinary nature of content work as a “fun challenge.” He revels in […]

Filed Under: Content Strategy Insights Tagged With: content ops, Rob Mills, workflows

Colleen Jones: The Content Advantage – Episode 47

June 16, 2019 by Larry Leave a Comment

podcast episode information with photo of Colleen Jones, author of "The Content Advantage"

Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. Colleen and I talked about: her return to consulting after 9 months leading the content team at Mailchimp content effectiveness – how it’s a needed new way of measuring content succcess that fits conceptually […]

Filed Under: Content Strategy Insights Tagged With: Colleen Jones, content effectiveness, content intelligence, content ops

Blaine Kyllo: The Power of Content Governance – Episode 41

March 18, 2019 by Larry Leave a Comment

Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. Blaine and I talked about: his background in journalism and publishing how large enterprises tend to have the big, sticky problems that governance can solve how […]

Filed Under: Content Strategy Insights Tagged With: Blaine Kyllo, content ops, governance, processes

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  • Utterly Content (moderating AI panel), February 27-March 2
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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