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Content Strategy Insights from Larry Swanson

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Erica Jorgensen: Content Design Research Techniques for Better UX – Episode 134

January 25, 2023 by Larry Leave a Comment

podcast cover art for interview with Erica Jorgensen, author of Strategic Content Design: Tools and Research Techniques for Better UX

Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools […]

Filed Under: Content Strategy Insights Tagged With: content design, content research, Erica Jorgensen, UX research

Eric Enge: Content Research for SEO & Content Marketing – Episode 8

December 22, 2017 by Larry Leave a Comment

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to […]

Filed Under: Content Strategy Insights Tagged With: content research, Eric Enge, SEO

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2023 conferences and workshops

  • Utterly Content (moderating AI panel), February 27-March 2
  • This is Service Design Doing Executive School (attending), March 6-10
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12
  • Decoupled Days (co-organizing), August 16-17
  • Semantics (attending), September 20-21
  • EuroIA (attending), September 22-23

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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