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UX Content Strategy - Larry Swanson - Seattle, WA

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content strategy history

Erin Golden: The Evolution of Content Strategy – Episode 78

August 11, 2020 by Larry Leave a Comment

podcast cover art for interview with Erin Golden, an expert on the evolution of the field of content strategy

Erin Golden and her colleagues have created a model that shows the evolution of the practice of content strategy. Drawing on the Kardashev scale – an astrophysics method for measuring a civilization’s level of technological advancement – they rank content strategy practice along a 1-to-5 range. K1 represents the first stage, when content strategists were […]

Filed Under: Content Strategy Insights Tagged With: content strategy evolution, content strategy history, Erin Golden, Kardashev scale

Natasha Banta McDermott: 1990s Content Strategy – Episode 14

February 2, 2018 by Larry Leave a Comment

Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok’s Studio Archetype. Mok, who had been the creative director at Apple in the 1980s, put content right alongside design in their clients’ web projects, creating some really cool opportunities for Natasha and her content team. Natasha and I talked about content strategy, creative collaboration, […]

Filed Under: Content Strategy Insights Tagged With: 1990s, agency, content strategy history, Natasha Banta McDermott

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
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About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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