Meghan Casey literally wrote the book on content strategy practice. Her book, “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right,” has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in […]
content strategy
Natalie Dunbar: Building a Sustainable Content Strategy Practice – Episode 118
Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie’s new book is a […]
Kristina Halvorson: Content Strategy Community Leadership – Episode 101
Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading […]
Autogram: Content and Design Systems for Enterprises – Episode 84
Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It’s hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built […]
Brittney Urich: Connecting Content and Design – Episode 57
Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy’s Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. Brittney and I talked about: her background in professional writing, content strategy, […]
Jonathon Colman: Content Champion – Episode 51
Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon’s career arc mirrors the growth of content strategy and content design. He started out as a technical writer and […]
Jamie Schmid: Content Enthusiasm – Episode 28
Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences. Jamie and I talked about: her evolution from illustrator to website developer how Karen McGrane inspired her at […]