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Meghan Casey: Author of The Content Strategy Toolkit – Episode 126

October 18, 2022 by Larry Leave a Comment

cover art for podcast interview with Meghan Casey: Author of The Content Strategy Toolkit

Meghan Casey literally wrote the book on content strategy practice. Her book, “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right,” has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Meghan Casey, tools

Natalie Dunbar: Building a Sustainable Content Strategy Practice – Episode 118

May 10, 2022 by Larry Leave a Comment

cover art for podcast interview with Natalie Dunbar, author of From Solo to Scaled: Building a Sustainable Content Strategy Practice

Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie’s new book is a […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Natalie Dunbar, Natalie M. Dunbar

Kristina Halvorson: Content Strategy Community Leadership – Episode 101

July 8, 2021 by Larry Leave a Comment

podcast cover art for interview with Kristina Halvorson, content strategy community leader

Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading […]

Filed Under: Content Strategy Insights Tagged With: content strategy, events, Kristina Halvorson, leadership

Autogram: Content and Design Systems for Enterprises – Episode 84

September 30, 2020 by Larry Leave a Comment

podcast cover art for interview with Autogram co-founders Karen McGrane, Ethan Marcotte, and Jeff Eaton

Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It’s hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built […]

Filed Under: Content Strategy Insights Tagged With: Autogram, content management systems, content strategy, Ethan Marcotte, Jeff Eaton, Karen McGrane

Brittney Urich: Connecting Content and Design – Episode 57

November 18, 2019 by Larry Leave a Comment

cover art for podcast interview with Brittney Urich, senior user experience designer at Ogilvy

Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy’s Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. Brittney and I talked about: her background in professional writing, content strategy, […]

Filed Under: Content Strategy Insights Tagged With: Brittney Urich, content strategy, Ogilvy, UX

Jonathon Colman: Content Champion – Episode 51

August 22, 2019 by Larry Leave a Comment

podcast cover art with photo of Jonathon Colman, content designer at Intercom

Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon’s career arc mirrors the growth of content strategy and content design. He started out as a technical writer and […]

Filed Under: Content Strategy Insights Tagged With: content design, content strategy, Jonathon Colman

Jamie Schmid: Content Enthusiasm – Episode 28

June 22, 2018 by Larry Leave a Comment

Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences. Jamie and I talked about: her evolution from illustrator to website developer how Karen McGrane inspired her at […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Jamie Schmid

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About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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