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UX Content Strategy - Larry Swanson - Seattle, WA

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conversational content

The Evergrey: Conversational Journalism – Episode 50

August 5, 2019 by Larry Leave a Comment

Content Strategy Insights logo and photo of The Evergrey Local Director Caitlin Moran and WhereBy.Us Vice President of Local Monica Guzman

Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting – conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn’t. I invited Monica and Caitlin to the podcast because I was impressed with how they had […]

Filed Under: Content Strategy Insights Tagged With: conversational content, conversational journalism, style guide, voice & tone guide

Phillip Hunter: Designing Digital Conversations – Episode 48

July 5, 2019 by Larry Leave a Comment

cover art for podcast interview with Phillip Hunter, digital conversation designer

Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies. Phillip and I talked about: how fun it is to “talk about talking” his current work at [24]7 his early work developing touch-tone applications back in the 90s […]

Filed Under: Content Strategy Insights Tagged With: conversational content, conversational design, Phillip Hunter, voice

Neal Sofian: Using Conversational Content to Build Relationships – Episode 39

March 6, 2019 by Larry Leave a Comment

Neal Sofian, CEO of tuzag, Inc.

Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. Neal and I talked about: conversational AI and how conversation bots can create conversations and build relationships how technology that […]

Filed Under: Content Strategy Insights Tagged With: AI, chatbot, conversational content, machine learning, Neal Sofian

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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