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copywriting

Jenn Marie: Brand Copywriting & UX – Episode 36

January 25, 2019 by Larry 1 Comment

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence […]

Filed Under: Content Strategy Insights Tagged With: branding, copywriting, Jenn Marie, SMB, UX

Andrea Zoellner: UX Copywriting – Episode 34

October 23, 2018 by Larry Leave a Comment

Andrea Zoellner - UX copywriter

Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online. Andrea and I talked about: her passion for making the web more accessible her path to UX copywriting via communications and journalism her definition of UX copywriting: […]

Filed Under: Content Strategy Insights Tagged With: Andrea Zoellner, copywriting, UX

Heather Lloyd-Martin: SEO Copywriting – Episode 33

October 15, 2018 by Larry Leave a Comment

Heather Lloyd-Martin: SEO Copywriting Pioneer

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She’s still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting. Heather and I talked about: her background in SEO, dating back to before the introduction of […]

Filed Under: Content Strategy Insights Tagged With: copywriting, Heather Lloyd-Martin, SEO

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2023 conferences and workshops

  • Utterly Content (moderating AI panel), February 27-March 2
  • This is Service Design Doing Executive School (attending), March 6-10
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12
  • Decoupled Days (co-organizing), August 16-17

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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