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Elless Media

Elless Media

UX Content Strategy - Larry Swanson - Seattle, WA

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Jenn Marie: Brand Copywriting & UX – Episode 36

January 25, 2019 by Larry 1 Comment

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence […]

Filed Under: Content Strategy Insights Tagged With: branding, copywriting, Jenn Marie, SMB, UX

Andrea Zoellner: UX Copywriting – Episode 34

October 23, 2018 by Larry Leave a Comment

Andrea Zoellner - UX copywriter

Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online. Andrea and I talked about: her passion for making the web more accessible her path to UX copywriting via communications and journalism her definition of UX copywriting: […]

Filed Under: Content Strategy Insights Tagged With: Andrea Zoellner, copywriting, UX

Heather Lloyd-Martin: SEO Copywriting – Episode 33

October 15, 2018 by Larry Leave a Comment

Heather Lloyd-Martin: SEO Copywriting Pioneer

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She’s still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting. Heather and I talked about: her background in SEO, dating back to before the introduction of […]

Filed Under: Content Strategy Insights Tagged With: copywriting, Heather Lloyd-Martin, SEO

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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