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UX Content Strategy - Larry Swanson - Seattle, WA

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Sabine Ocker: Taxonomies, Ontologies, and Content Metadata – Episode 90

January 21, 2021 by Larry Leave a Comment

podcast cover art for interview with Sabine Ocker, content taxonomy and ontology expert

Sabine Ocker helps enterprises organize their content. She uses taxonomies and other content metadata to make sure that customers get the information they need, when they need it. Sabine’s superpower is her ability to talk about her work in a way that resonates with business decision makers. This ensures that she always has the budget […]

Filed Under: Content Strategy Insights Tagged With: enterprise, metadata, ontology, taxonomy

Andrea Ames: Content Strategy Leadership – Episode 63

February 20, 2020 by Larry Leave a Comment

podcast episode cover art for Andrea Ames, content leader

Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in huge enterprises. Not Andrea.  Her […]

Filed Under: Content Strategy Insights Tagged With: Andrea Ames, enterprise, leadership, technical writing

Gerry McGovern: Top Task Management – Episode 23

April 13, 2018 by Larry Leave a Comment

Gerry McGovern: Top Task Management

Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset from a simple production model to an ongoing customer-centric “eternal beta.” Gerry and […]

Filed Under: Content Strategy Insights Tagged With: enterprise, Gerry McGovern, top tasks

Andrew Himes: Microsoft’s First Web Content Strategist – Episode 18

March 9, 2018 by Larry Leave a Comment

Andrew Himes

He didn’t use the term then, but Andrew Himes was one of the web’s first content strategists. Years before Bill Gates’ famous “Internet Tidal Wave” memo, Andrew and his co-founders at the Microsoft Developer Network (MSDN) were working on a proprietary hypertext document system, code-named Blackbird. Then along came the web. Andrew and his colleagues […]

Filed Under: Content Strategy Insights Tagged With: Andrew Himes, enterprise, Microsoft, pioneer

Paula Land: Content Strategy in the Enterprise – Episode 2

November 25, 2017 by Larry Leave a Comment

Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy and offers a website content inventory tool. Video Here’s the video version of my interview with Paula:

Filed Under: Content Strategy Insights Tagged With: enterprise, Paula Land, publishing

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Upcoming Talks & Presentations

  • World Information Architecture Day Phoenix talk, “UX & Information Architecture: 2 concept, 3 views,” February 26, 2021
  • FH Joanneum Content Strategy program guest speaker, May 2021
  • Recent talks

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy and UX writing consultancy and the Content Strategy Insights podcast.

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