Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return […]
Jeff Eaton
Jeff Eaton: Content Modeling – Episode 100
Jeff Eaton looks at content modeling two ways, both the traditional boxes-and-arrows way and the title-case Content Modeling way. Thinking about how you’ll structure and organize your content will always be important. But the real power of content modeling emerges when it rises to a higher level and accounts for the shared understanding the people […]
Autogram: Content and Design Systems for Enterprises – Episode 84
Orchestrating the strategy, design, and software work that comes with enterprise-scale digital projects is a complex and painstaking mission. It’s hard to imagine a team better equipped to take on these challenges than the founders of Autogram. Karen McGrane, Ethan Marcotte, and Jeff Eaton have each mastered huge swaths of digital business practice. Karen built […]