Flora Paul developed an analytics practice she calls “editorial intelligence” during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists “can be friends with numbers and data.” Flora and I talked about: UOL, the huge internet portal in Brazil, her current employer her prior work at BuzzFeed Brasil how she came […]
journalism
Todd Bishop: Tech-Journalism Content Strategy – Episode 21
Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership. Todd is convinced that content marketers and other content strategists could benefit from bringing a journalistic approach to their content. With a research-based, journalistic approach “you’re not just telling […]
Anika Anand: Journalism Startup Content Strategy – Episode 19
Anika Anand loves engaging with her readers, not just giving them “fly-by content.” She constantly asks, “What do we want people to do with what we’re making?” Anika and her colleagues at The Evergrey and Whereby.us are pioneering a new kind of interactive journalism, always aiming to engage with their readers, and to encourage them […]
Peter Herford: Journalism Content Strategy – Episode 10
Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962. Peter’s Bio Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and […]
Hanson Hosein: Pioneering Digital Storyteller – Episode 001
Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the “Content Strategy Interviews” podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at […]