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UX Content Strategy - Larry Swanson - Seattle, WA

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journalism

Flora Paul: Editorial Intelligence – Episode 43

April 9, 2019 by Larry Leave a Comment

Flora Paul - content strategist at UOL and (formerly) BuzzFeed Brasil

Flora Paul developed an analytics practice she calls “editorial intelligence” during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists “can be friends with numbers and data.” Flora and I talked about: UOL, the huge internet portal in Brazil, her current employer her prior work at BuzzFeed Brasil how she came […]

Filed Under: Content Strategy Insights Tagged With: content intelligence, Flora Paul, journalism, measuring content effectiveness

Todd Bishop: Tech-Journalism Content Strategy – Episode 21

March 30, 2018 by Larry Leave a Comment

Todd Bishop - GeekWire co-founder

Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership. Todd is convinced that content marketers and other content strategists could benefit from bringing a journalistic approach to their content. With a research-based, journalistic approach “you’re not just telling […]

Filed Under: Content Strategy Insights Tagged With: journalism, tech, Todd Bishop

Anika Anand: Journalism Startup Content Strategy – Episode 19

March 16, 2018 by Larry Leave a Comment

Anika Anand

Anika Anand loves engaging with her readers, not just giving them “fly-by content.” She constantly asks, “What do we want people to do with what we’re making?” Anika and her colleagues at The Evergrey and Whereby.us are pioneering a new kind of interactive journalism, always aiming to engage with their readers, and to encourage them […]

Filed Under: Content Strategy Insights Tagged With: Anika Anand, journalism, startup

Peter Herford: Journalism Content Strategy – Episode 10

January 5, 2018 by Larry Leave a Comment

Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962. Peter’s Bio Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and […]

Filed Under: Content Strategy Insights Tagged With: journalism

Hanson Hosein: Pioneering Digital Storyteller – Episode 1

November 25, 2017 by Larry Leave a Comment

Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the “Content Strategy Interviews” podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at […]

Filed Under: Content Strategy Insights Tagged With: Hanson Hosein, journalism, storytelling

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Upcoming conferences

  • Knowledge Graph Conference (content track co-chair), May 2-5, NYC
  • Confab (attending), May 10-12, MSP
  • OmnichannelX, June 14-16 (attending online)
  • Decoupled Days (co-organizer), August 17-18, NYC
  • Button (attending), October 10-12, SEA

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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