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Content Strategy Insights from Larry Swanson

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Alli Mooney: Executive-level Content Design Leadership – Episode 160

September 21, 2023 by Larry Leave a Comment

podcast cover art for interview with Alli Mooney, executive content design leader

Content leaders are beginning to ascend the corporate org chart. Alli Mooney is VP of Content Design at Mastercard, where she leads a team of content designers and guides big organization-change initiatives. Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which […]

Filed Under: Content Strategy Insights Tagged With: Alli Mooney, content design, leadership

Donna Lichaw: The Leader’s Journey – Episode 154

August 2, 2023 by Larry Leave a Comment

podcast cover art for interview with Donna Lichaw, author of The Leader's Journey

Crafting your identity as a leader is a lot like creating your superhero persona. You need to be able to discover your authentic identity and pursue a clear mission, and to do that you need to understand your unique superpowers. In her new book The Leader’s Journey, Donna Lichaw draws on her experience as an […]

Filed Under: Content Strategy Insights Tagged With: Donna Lichaw, leadership

Keri Maijala: Leading Content Design with Joy – Episode 150

July 5, 2023 by Larry Leave a Comment

podcast cover art for interview with Keri Maijala, content designer leader at LinkedIn and in the content community

As the field of content design has matured, leaders have emerged to guide their teams as well as the profession as a whole. Both at LinkedIn, where she leads the content design team, and through her avid participation in the content community, Keri Maijala has helped shape the craft of content-design leadership. We talked about: […]

Filed Under: Content Strategy Insights Tagged With: content design, Keri Maijala, leadership

Kaysie Garza: Research-Backed Content Design at Hotjar – Episode 143

May 9, 2023 by Larry Leave a Comment

podcast cover image for interview with Kaysie Garza, content design lead at Hotjar

Building a content design team is typically a long process. At Hotjar, Kaysie Garza has had the chance to build a new content-design practice with two colleagues at her side from the very beginning. Hotjar offers a variety of research products, so Kaysie and her team have also been able to inform their work with […]

Filed Under: Content Strategy Insights Tagged With: content design, leadership, UX research

Hanson Hosein: Leadership Guidance for Turbulent Times with the “Wind Rose” – Episode 131

December 12, 2022 by Larry Leave a Comment

podcast cover art for interview with Hanson Hosein, leadership expert and author of the "Wind Rose" declaration

Hanson Hosein was my first guest on this podcast, and now he’s also guest 131. Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia. His current work articulates his leadership approach in a declaration entitled “A Wind Rose Can Make Sense of […]

Filed Under: Content Strategy Insights Tagged With: Hanson Hosein, leadership

Aladrian Goods: Content Design Leadership at Intuit – Episode 128

November 22, 2022 by Larry Leave a Comment

podcast cover art for interview with Aladrian Goods, content design leader at Intuit

Like many content designers, Aladrian Goods discovered the field of UX design after working in writing, communications, and other roles. Aladrian found content design a few years ago and quickly rose into a leadership role at Intuit. In this conversation, we talk about the story of her ascent into leadership, the design practice at Intuit, […]

Filed Under: Content Strategy Insights Tagged With: Aladrian Goods, content design, leadership

Jesse James Garrett: Author of The Elements of User Experience – Episode 123

August 14, 2022 by Larry Leave a Comment

podcast cover art for interview with Jesse James Garrett, author of The Elements of User Experience and design leadership coach

In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That’s when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches […]

Filed Under: Content Strategy Insights Tagged With: Jesse James Garrett, leadership, UX

Kristina Halvorson: Content Strategy Community Leadership – Episode 101

July 8, 2021 by Larry Leave a Comment

podcast cover art for interview with Kristina Halvorson, content strategy community leader

Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading […]

Filed Under: Content Strategy Insights Tagged With: content strategy, events, Kristina Halvorson, leadership

Beth Dunn: Cultivating Content Design – Episode 99

June 10, 2021 by Larry Leave a Comment

podcast cover art for interview with Beth Dunn, author of Cultivating Content Design

Beth Dunn is the author of Cultivating Content Design, a book that shows content leaders how to create the kind of successful content design program she has built at HubSpot. The secret to Beth’s approach is communication. First, she listens intently to her colleagues and stakeholders. Then she invites them to workshops and other activities […]

Filed Under: Content Strategy Insights Tagged With: Beth Dunn, content design, leadership

Rachel McConnell: Content Operations Leadership – Episode 93

April 1, 2021 by Larry Leave a Comment

podcast cover art for interview with Rachel McConnell, content operations leadership expert

In Rachel McConnell’s world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK. Her team is a mix […]

Filed Under: Content Strategy Insights Tagged With: content ops, leadership, Rachel McConnell

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2023 conferences and workshops

  • Utterly Content (moderating AI panel), February 27-March 2
  • This is Service Design Doing Executive School (attending), March 6-10
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12
  • Decoupled Days (co-organizing), August 16-17
  • Semantics (attending), September 20-21
  • EuroIA (attending), September 22-23

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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