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measuring content effectiveness

Flora Paul: Editorial Intelligence – Episode 43

April 9, 2019 by Larry Leave a Comment

Flora Paul - content strategist at UOL and (formerly) BuzzFeed Brasil

Flora Paul developed an analytics practice she calls “editorial intelligence” during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists “can be friends with numbers and data.” Flora and I talked about: UOL, the huge internet portal in Brazil, her current employer her prior work at BuzzFeed Brasil how she came […]

Filed Under: Content Strategy Insights Tagged With: content intelligence, Flora Paul, journalism, measuring content effectiveness

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