Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy and offers a website content inventory tool. Video Here’s the video version of my interview with Paula:
publishing
How Content Strategy Can Help Your Business
Dear Business Owner: You’ve always been a publisher. You’ve always shared marketing messages, ad copy, product descriptions, sales collateral, job postings, and other information about your company. Fifteen or twenty years ago, you started putting it all on your website. Ten years ago you started tweeting and sharing it. Five years ago you started to […]