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Rob Punselie

Rob Punselie: Content Jobs to Be Done – Episode 207

January 9, 2025 by Larry Leave a Comment

podcast cover art for interview with Rob Punselie, expert on applying the Jobs to Be Done methodology to content strategy and customer experience

A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach has helped him consistently deliver to his clients effective and durable content and […]

Filed Under: Digital Practice Insights (formerly Content Strategy Insights) Tagged With: content research, customer experience, CX, Jobs to Be Done, Rob Punselie

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