Sara Wachter-Boettcher helps design and content professionals discover and express their leadership ability. Leaders can come from anywhere. You don’t have to be in a management role. With some personal work and a little courage, you can lead from wherever you are in the digital design and content world. Sara and I talked about: the […]
Sara Wachter-Boettcher
Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5
Sara Wachter-Boettcher talks about structuring content, and – more importantly – how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life […]