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Elless Media

UX Content Strategy - Larry Swanson - Seattle, WA

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SMB

Jennifer Bourn: Small-Business Content Systems – Episode 38

February 21, 2019 by Larry Leave a Comment

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. Jennifer and I talked about: the importance of systems and processes in both her business and personal lives her ability to identify and implement a systematic approach to any business activity – […]

Filed Under: Content Strategy Insights Tagged With: agency, Jennifer Bourn, process, SMB

Kronda Adair: Stealth Content Strategy – Episode 37

February 4, 2019 by Larry Leave a Comment

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. Kronda and I talked about: her evolution from web developer to a full-service, results-oriented marketing agency her stealthy approach to eliciting content from her clients her new “Content Bootcamp” product how […]

Filed Under: Content Strategy Insights Tagged With: Kronda Adair, SMB, stealth content strategy

Jenn Marie: Brand Copywriting & UX – Episode 36

January 25, 2019 by Larry 1 Comment

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence […]

Filed Under: Content Strategy Insights Tagged With: branding, copywriting, Jenn Marie, SMB, UX

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Upcoming conferences

  • Knowledge Graph Conference (content track co-chair), May 2-5, NYC
  • Confab (attending), May 10-12, MSP
  • OmnichannelX, June 14-16 (attending online)
  • Decoupled Days (co-organizer), August 17-18, NYC
  • Button (attending), October 10-12, SEA

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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