Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]
structured content
Patrick Bosek: Structured Authoring for Future-Proof Content – Episode 98
Patrick Bosek helps businesses author and manage content that is structured so that it can be used for many purposes, not just one-off publications. Structuring documentation this way creates intelligent content that both addresses current customer needs and anticipates future demands. The DITA standard underlies this approach to creating and managing the smart, adaptable content […]
Andy Fitzgerald: Information Architecture for Digital Content – Episode 67
Andy Fitzgerald is an information architect who focuses on content for digital experiences. He helps organizations bridge the gaps between their users’ human needs and the constraints and requirements of their digital systems. A website or other digital product will always have an information architecture. Being purposeful and intentional about its design yields better digital […]
Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5
Sara Wachter-Boettcher talks about structuring content, and – more importantly – how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life […]