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structured content

Kate Thomas: Structured-Content Adventures at PayPal – Episode 117

April 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Kate Thomas, content architect at PayPal working on structured content

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]

Filed Under: Content Strategy Insights Tagged With: content architect, Kate Thomas, structured content

Patrick Bosek: Structured Authoring for Future-Proof Content – Episode 98

May 25, 2021 by Larry Leave a Comment

podcast cover art for interview with Patrick Bosek, expert on structured content

Patrick Bosek helps businesses author and manage content that is structured so that it can be used for many purposes, not just one-off publications. Structuring documentation this way creates intelligent content that both addresses current customer needs and anticipates future demands. The DITA standard underlies this approach to creating and managing the smart, adaptable content […]

Filed Under: Content Strategy Insights Tagged With: componentized content, enterprise, Patrick Bosek, structured content

Andy Fitzgerald: Information Architecture for Digital Content – Episode 67

May 6, 2020 by Larry Leave a Comment

podcast cover art for interview with Andy Fitzgerald, information architect

Andy Fitzgerald is an information architect who focuses on content for digital experiences. He helps organizations bridge the gaps between their users’ human needs and the constraints and requirements of their digital systems. A website or other digital product will always have an information architecture. Being purposeful and intentional about its design yields better digital […]

Filed Under: Content Strategy Insights Tagged With: Andy Fitzgerald, information architecture, semantic web, structured content

Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5

December 7, 2017 by Larry Leave a Comment

Sara Wachter-Boettcher content strategist

Sara Wachter-Boettcher talks about structuring content, and – more importantly – how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life […]

Filed Under: Content Strategy Insights Tagged With: Sara Wachter-Boettcher, structured content

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Upcoming conferences

  • Utterly Content (moderating AI panel), February 27-March 2
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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