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taxonomy

Nicole Buckenwolf: Making Sense of Complex Product Graphs with Taxonomies and Ontologies – Episode 92

March 23, 2021 by Larry Leave a Comment

cover image for podcast interview with Nicole Buckenwolf, product taxonomy and ontology expert

Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy. Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry. Building these massive catalogs involves a variety of users and collaborators. Both the vendors who provide the products and the shoppers who buy […]

Filed Under: Content Strategy Insights Tagged With: Amazon, Etsy, Nicole Buckenwolf, ontology, product graph, taxonomy

Sabine Ocker: Taxonomies, Ontologies, and Content Metadata – Episode 90

January 21, 2021 by Larry Leave a Comment

podcast cover art for interview with Sabine Ocker, content taxonomy and ontology expert

Sabine Ocker helps enterprises organize their content. She uses taxonomies and other content metadata to make sure that customers get the information they need, when they need it. Sabine’s superpower is her ability to talk about her work in a way that resonates with business decision makers. This ensures that she always has the budget […]

Filed Under: Content Strategy Insights Tagged With: enterprise, metadata, ontology, taxonomy

Bob Kasenchak: Taxonomy for Web Publishers – Episode 77

August 4, 2020 by Larry Leave a Comment

podcast cover art for interview with Bob Kasenchak, content taxonomy expert

Bob Kasenchak is an expert on taxonomy for web publishers. He’s one of a handful of information architects who focuses on this powerful practice. A good taxonomy helps people find and navigate your content. It helps search engines index and list your content. It helps connect your content to similar content on the web. The […]

Filed Under: Content Strategy Insights Tagged With: Bob Kasenchak, metadata, taxonomy

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About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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