To conduct a good research-focused interview, you need to cultivate a professional interviewing mindset. Steve Portigal has been doing this for years, and he has written a book to help other researchers and designers conduct better interviews. Now in its second edition, Interviewing Users: How to Uncover Compelling Insights (available at a 20% discount through […]
UX research
Vidhika Bansal: Applying Behavioral Science to Content Design – Episode 148
Humans are notoriously fickle creatures, hard-wired to behave in unpredictable ways. This makes experience design work challenging for both managers and practitioners. Vidhika Bansal has led both UX research and content design teams. Her background in both the behavioral sciences and UX design gives her a unique toolkit for bridging the gaps between unpredictable human […]
Kaysie Garza: Research-Backed Content Design at Hotjar – Episode 143
Building a content design team is typically a long process. At Hotjar, Kaysie Garza has had the chance to build a new content-design practice with two colleagues at her side from the very beginning. Hotjar offers a variety of research products, so Kaysie and her team have also been able to inform their work with […]
Erica Jorgensen: Content Design Research Techniques for Better UX – Episode 134
Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools […]
ConveyUX Strategy Panel: Balancing Quantitative and Qualitative Perspectives – Episode 65
Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at […]