There are a lot of pioneers in the field of content strategy. One of them can make a strong case for being a true original. Ginny Redish was among the cadre of usability-testing professionals who founded the discipline of UX design. She was making government content usable, readable, and accessible decades before the famous GOV.UK […]
UX
Karen McGrane: Pioneering Content Strategy and UX – Episode 151
The web has changed a lot over the past 25 years. Or maybe it hasn’t. Enterprise content architectures are maturing and finally beginning to separate content from its presentation. But old-fashioned artifacts like PDF files still abound, and authors still expect WYSIWYG editing experiences. And when Karen McGrane reflects on her work at Razorfish 25 […]
Jess Sand: Community Stewardship at Content + UX – Episode 127
Jess Sand organizes the Content + UX Slack, a vibrant community of 15,000 content professionals. While it may be best known for the salary-transparency requirement in its very active jobs channel, members of the community also appreciate the wide-ranging conversations there and the support of their fellow content practitioners. We talked about: her take on […]
Jesse James Garrett: Author of The Elements of User Experience – Episode 123
In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That’s when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches […]
ConveyUX Strategy Panel: Balancing Quantitative and Qualitative Perspectives – Episode 65
Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at […]
Tamara Adlin: The Power of Personas – Episode 59
Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. Tamara and […]
Brittney Urich: Connecting Content and Design – Episode 57
Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy’s Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. Brittney and I talked about: her background in professional writing, content strategy, […]
Jenn Marie: Brand Copywriting & UX – Episode 36
Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence […]
Andrea Zoellner: UX Copywriting – Episode 34
Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online. Andrea and I talked about: her passion for making the web more accessible her path to UX copywriting via communications and journalism her definition of UX copywriting: […]
David Dylan Thomas: Cognitive Bias & Content Strategy – Episode 27
David Dylan Thomas studies human behavior to develop better content strategies. His cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences. David and I talked about: his evolution from filmmaker to content strategist the introduction of content strategy as a discipline at Think Company how awareness and knowledge of cognitive […]