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voice & tone guide

The Evergrey: Conversational Journalism – Episode 50

August 5, 2019 by Larry Leave a Comment

Content Strategy Insights logo and photo of The Evergrey Local Director Caitlin Moran and WhereBy.Us Vice President of Local Monica Guzman

Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting – conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn’t. I invited Monica and Caitlin to the podcast because I was impressed with how they had […]

Filed Under: Content Strategy Insights Tagged With: conversational content, conversational journalism, style guide, voice & tone guide

Rachel Van’t Land: Finding Your Brand Voice – Episode 42

March 25, 2019 by Larry Leave a Comment

Rachel Van't Land - voice and branding expert

Rachel Van’t Land helps businesses speak in a credible voice that aligns with their brand. She is a copywriter, brand strategist, and content strategist based in Seattle, WA. Rachel and I talked about: how she defines “voice” and how she helps her clients find theirs the importance of voice – it’s every bit as, if […]

Filed Under: Content Strategy Insights Tagged With: branding, Rachel Van't Land, voice, voice & tone guide

Kate Saul & Andre Francisco: The 18F Content Guide – Episode 32

September 14, 2018 by Larry Leave a Comment

18F Content Guide - Kate Saul & Andre Francisco

Kate Saul and Andre Francisco work at 18F, an internal government agency that helps other federal agencies improve their digital services, including web content. Soon after the agency’s founding they discovered that they would benefit from having a reference guide – the 18F Content Guide – for both their organization and their clients. We talked about: Andre […]

Filed Under: Content Strategy Insights Tagged With: Andre Francisco, governance, Kate Saul, style guide, voice & tone guide

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Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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