Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting – conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn’t. I invited Monica and Caitlin to the podcast because I was impressed with how they had […]
voice & tone guide
Rachel Van’t Land: Finding Your Brand Voice – Episode 42
Rachel Van’t Land helps businesses speak in a credible voice that aligns with their brand. She is a copywriter, brand strategist, and content strategist based in Seattle, WA. Rachel and I talked about: how she defines “voice” and how she helps her clients find theirs the importance of voice – it’s every bit as, if […]
Kate Saul & Andre Francisco: The 18F Content Guide – Episode 32
Kate Saul and Andre Francisco work at 18F, an internal government agency that helps other federal agencies improve their digital services, including web content. Soon after the agency’s founding they discovered that they would benefit from having a reference guide – the 18F Content Guide – for both their organization and their clients. We talked about: Andre […]