Andy Fitzgerald is an information architect who focuses on content for digital experiences. He helps organizations bridge the gaps between their users’ human needs and the constraints and requirements of their digital systems. A website or other digital product will always have an information architecture. Being purposeful and intentional about its design yields better digital […]
Jack Molisani: Content Strategy Events – Episode 66
Jack Molisani knows how to put on an engaging and edifying professional conference. He founded and organizes the LavaCon technical content strategy conference, which draws hundreds of content professionals to cities like New Orleans and Portland each year. Jack has experimented over the years with virtualizing parts of his conferences, and he shares in this […]
ConveyUX Strategy Panel: Balancing Quantitative and Qualitative Perspectives – Episode 65
Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at […]
Elly Searle: Fierce UX-Writing Advocacy – Episode 64
Elly Searle is a fierce advocate for UX writing. Like any UX professional, her advocacy starts with the end users of the products she works on. But Elly is probably best known for her work advocating for pay equity for her content teams. Thanks to her efforts, Elly’s writers are treated the same as their […]
Andrea Ames: Content Strategy Leadership – Episode 63
Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in huge enterprises. Not Andrea. Her […]
Yuval Keshtcher: UX Writing Community Builder – Episode 62
Yuval Keshtcher is building a community around the new field of UX writing. He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he’ll host a UX […]
Forest Gibson: The Power of Purpose – Episode 61
Forest Gibson and his colleagues at Pluto VR have an ambitious purpose: “to help humanity transcend physical location.” Even before they formed their company, Forest and his fellow founders did deep work to align on their purpose. That clarity helps them evaluate their ideas and make better decisions faster. Their work aims to transform how […]
Amy Balliett: Visual Content Strategy – Episode 60
Amy Balliett grounds the power of images in strong narratives. Her visual stories deliver the kind of content that humans are hard-wired to crave. Amy and her team pair word people with picture people. In her office, content strategists work side-by-side with visual-communication experts. This tandem creates strategically driven visual content that addresses the visceral […]
Tamara Adlin: The Power of Personas – Episode 59
Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. Tamara and […]
Andy Welfle and Michael J. Metts: Writing Is Designing – Episode 58
Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product design teams. Their new book, Writing Is Designing: Words and the User Experience, shows UX content creators how to apply design principles to their writing craft. We talked about: their backgrounds […]