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UX Content Strategy - Larry Swanson - Seattle, WA

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Larry Swanson - Content Architect

Larry Swanson is a content architect and digital strategist. He hosts the Content Strategy Insights podcast and co-organizes the Seattle Content Strategy meetup. He has also helped organize community events like the Knowledge Graph Conference, Decoupled Days, and World Information Architecture Day. In his spare time he plays with community samba bands: Samba de Cavalo in Phoenix and VamoLá! in Seattle.

Natalie Dunbar: Building a Sustainable Content Strategy Practice – Episode 118

May 10, 2022 by Larry Leave a Comment

cover art for podcast interview with Natalie Dunbar, author of From Solo to Scaled: Building a Sustainable Content Strategy Practice

Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie’s new book is a […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Natalie Dunbar, Natalie M. Dunbar

Kate Thomas: Structured-Content Adventures at PayPal – Episode 117

April 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Kate Thomas, content architect at PayPal working on structured content

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]

Filed Under: Content Strategy Insights Tagged With: content architect, Kate Thomas, structured content

Seth Earley: Ontologies for the AI-Powered Enterprise – Episode 116

April 5, 2022 by Larry Leave a Comment

podcast cover art for interview with Seth Earley, expert on content ontology

Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. We talked about: […]

Filed Under: Content Strategy Insights Tagged With: AI, ontology, Seth Earley

Katrin Suetterlin: Content Design for Neurodiversity – Episode 115

March 21, 2022 by Larry 2 Comments

podcast cover art for interview with Katrin Suetterlin, content designer and expert on designing for neurodiversity

Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously. Research shows that at least 20% of the population exhibits one or more types of neurodiversity. […]

Filed Under: Content Strategy Insights Tagged With: content design, Katrin Suetterlin, neurodiversity

Dan Brown: Information Architecture Lenses – Episode 114

March 9, 2022 by Larry Leave a Comment

podcast cover art for interview with Dan Brown, information architect

Dan Brown has focused his design work on information architecture for the past 25 years. Along the way, he has written three books, designed a design game, and created one of the the most-used tools in the profession, the Information Architecture Lenses card deck. Dan is very thoughtful about the practice of IA and has […]

Filed Under: Content Strategy Insights Tagged With: Dan Brown, information architecture

Nicole Michaelis: Creating and Managing Design-System Content – Episode 113

February 1, 2022 by Larry Leave a Comment

podcast cover art for interview with Nicole Michaelis, expert on content in design systems

Design systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups. As in all digital practices, content is a crucial element in these systems. Nicole Michaelis has worked with content in design systems for many years and has learned a lot about how to create and manage […]

Filed Under: Content Strategy Insights Tagged With: design systems, Nicole Michaelis, UX writing

Donna Spencer: Information Architecture Educator and Author – Episode 112

January 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Donna Spencer, information architecture expert

Donna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject. Still, to this day, when she teaches IA, she feels inadequate. This speaks in no way to her professional knowledge or her skills as […]

Filed Under: Content Strategy Insights Tagged With: Donna Spencer, information architecture, Maadonna

Deane Barker: Content Management and Modeling – Episode 111

January 3, 2022 by Larry Leave a Comment

podcast cover art for interview with Deane Barker, 25-year content management expert

Content programs need to be guided by a sound model and built on a strong foundation. They need to put people first but to also account for the technical systems that handle the details of turning abstract concepts into tangible and useful content artifacts. Deane Barker has been modeling and building content management systems for […]

Filed Under: Content Strategy Insights Tagged With: CMS, content management, content modeling, Deane Barker

Chris Strahl: Content in Design Systems – Episode 110

December 1, 2021 by Larry Leave a Comment

podcast cover art for interview with Chris Strahl, design systems and content management expert

In just a few short years, design systems have been adopted by most digital organizations. These systems free designers from many mundane design-production details, letting them focus on the creative aspects of their work. To this point, content has been an afterthought in many of these systems. Chris Strahl sees that changing in the next […]

Filed Under: Content Strategy Insights Tagged With: Chris Strahl, design systems

Rachel Lovinger: Content Modeling Innovator – Episode 109

November 16, 2021 by Larry Leave a Comment

podcast cover image for interview with Rachel Lovinger, content modeling innovator

Many content professionals were first introduced to the practice of content modeling by Rachel Lovinger’s 2012 A List Apart article on the subject. Content modeling gives teams of authors, managers, designers, and programmers a shared understanding of a content ecosystem. Before they write a single sentence or line of code, teams align on a common […]

Filed Under: Content Strategy Insights Tagged With: content modeling, Rachel Lovinger

Are Halland: The Core Model – Episode 108

November 2, 2021 by Larry Leave a Comment

podcast cover art for interview with Are Halland, inventor of the Core Model for content strategy

Are Halland’s “Core Model” has guided the work of content strategists, information architects, web marketers, and other digital professionals for more than 15 years. The model grew out of the need to align stakeholders around a practice that could balance user needs, business concerns, and content creation for websites. It has evolved into a versatile […]

Filed Under: Content Strategy Insights Tagged With: Are Halland, core model

Jack Molisani: Content Strategy Career Management and Job Hunting – Episode 107

October 18, 2021 by Larry Leave a Comment

podcast cover art for interview with Jack Molisani, content strategy career management and job hunting expert

Finding the right job in the content strategy field has always been a challenge, and it’s getting harder as computers take over more of the applicant screening process. Changes in the industry – especially the convergence of technical and marketing communication duties – also mean that you you have to be proactive about managing your […]

Filed Under: Content Strategy Insights Tagged With: Jack Molisani, job hunting, LavaCon

John Collins: Content Engineering – Episode 106

September 29, 2021 by Larry Leave a Comment

podcast cover art for interview with John Collins, content engineering expert

John Collins is a content engineer at Atlassian, where they are well along in their transition from old-fashioned bespoke content models to modern connected content. Creating and managing content for intelligent content ecosystems requires a fresh approach and a new set of skills. This new content engineering discipline helps enterprises address the biggest challenges of […]

Filed Under: Content Strategy Insights Tagged With: content engineering, John Collins

Preston So: Omnichannel Strategy and Voice Usability – Episode 105

September 13, 2021 by Larry Leave a Comment

podcast cover art for interview with Preston So, omnichannel strategy and voice design expert

Preston So is an expert in both omnichannel strategy and voice design, as well as a number of other digital business and design practices. As communications channels proliferate and the variety of digital devices grows, we need strategies to give our customers and users a consistent experience, no matter where they are or how they […]

Filed Under: Content Strategy Insights Tagged With: conversation design, omnichannel, Preston So, voice design

Aaron Bradley: Knowledge Graph Strategy for Content – Episode 104

August 30, 2021 by Larry Leave a Comment

podcast cover art for interview with Aaron Bradley, knowledge graph strategist

Aaron Bradley uses knowledge graphs to create intelligent content experiences at Electronic Arts. Knowledge graphs are a relatively new technology that lets content engineers create more meaningful and versatile content experiences. We talked about: his work as a knowledge graph expert and content modeler at Electronic Arts (EA) his definition of a knowledge graph: “machine-readable […]

Filed Under: Content Strategy Insights Tagged With: Aaron Bradley, content graphs, knowledge graphs

Margot Bloomstein: Trustworthy – Episode 103

August 10, 2021 by Larry Leave a Comment

podcast cover art for interview with Margot Bloomstein, author of Trustworthy

After showing up in the content strategy world and generously sharing her expertise for more than 20 years, Margot Bloomstein has earned the trust of this community. Margot’s new book, Trustworthy, shows you how to earn the trust of your customers and users. As reliance on experts fades and is replaced with crowd-sourced trust, the […]

Filed Under: Content Strategy Insights Tagged With: Margot Bloomstein, trust, trustworthy

Lisa Welchman: Digital Governance – Episode 102

July 27, 2021 by Larry Leave a Comment

podcast cover art for interview with Lisa Welchman, digital governance expert

Lisa Welchman recognized early in her career that companies would need help managing the business challenges that come with new technologies. In the ensuing 22 years, she has become the leading expert in the new field of digital governance. Today, Lisa helps large enterprises, NGOs, and other companies develop frameworks, policies, and standards that let […]

Filed Under: Content Strategy Insights Tagged With: digital governance, Lisa Welchman

Kristina Halvorson: Content Strategy Community Leadership – Episode 101

July 8, 2021 by Larry Leave a Comment

podcast cover art for interview with Kristina Halvorson, content strategy community leader

Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading […]

Filed Under: Content Strategy Insights Tagged With: content strategy, events, Kristina Halvorson, leadership

Jeff Eaton: Content Modeling – Episode 100

June 24, 2021 by Larry Leave a Comment

podcast cover art for interview with Jeff Eaton, content modeling expert

Jeff Eaton looks at content modeling two ways, both the traditional boxes-and-arrows way and the title-case Content Modeling way. Thinking about how you’ll structure and organize your content will always be important. But the real power of content modeling emerges when it rises to a higher level and accounts for the shared understanding the people […]

Filed Under: Content Strategy Insights Tagged With: Autogram, content modeling, content systems, Jeff Eaton

Beth Dunn: Cultivating Content Design – Episode 99

June 10, 2021 by Larry Leave a Comment

podcast cover art for interview with Beth Dunn, author of Cultivating Content Design

Beth Dunn is the author of Cultivating Content Design, a book that shows content leaders how to create the kind of successful content design program she has built at HubSpot. The secret to Beth’s approach is communication. First, she listens intently to her colleagues and stakeholders. Then she invites them to workshops and other activities […]

Filed Under: Content Strategy Insights Tagged With: Beth Dunn, content design, leadership

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Upcoming conferences

  • Knowledge Graph Conference (content track co-chair), May 2-5, NYC
  • Confab (attending), May 10-12, MSP
  • OmnichannelX, June 14-16 (attending online)
  • Decoupled Days (co-organizer), August 17-18, NYC
  • Button (attending), October 10-12, SEA

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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