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UX Content Strategy - Larry Swanson - Seattle, WA

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Larry Swanson - Content Architect

Larry Swanson is a content architect and digital strategist. He hosts the Content Strategy Insights podcast and co-organizes the Seattle Content Strategy meetup. He has also helped organize community events like the Knowledge Graph Conference, Decoupled Days, and World Information Architecture Day.

Jesse James Garrett: Author of The Elements of User Experience – Episode 123

August 14, 2022 by Larry Leave a Comment

podcast cover art for interview with Jesse James Garrett, author of The Elements of User Experience and design leadership coach

In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That’s when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches […]

Filed Under: Content Strategy Insights Tagged With: Jesse James Garrett, leadership, UX

David Dylan Thomas and Dayana Kibilds: Cognitive Load and Emotional Labor – Episode 122

July 26, 2022 by Larry Leave a Comment

podcast cover art for interview with Dayana Kibilds and David Dylan Thomas on cognitive load and emotional labor

As content strategists and designers we do our best to create experiences that inform and empower our users. Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice. Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor. David Dylan Thomas […]

Filed Under: Content Strategy Insights Tagged With: cognitive load, David Dylan Thomas, Dayana Kibilds, emotional labor, higher education

Ashleigh Faith: Knowledge Graphs for Content – Episode 121

July 12, 2022 by Larry Leave a Comment

podcast cover art for interview with Ashleigh Faith, an expert on content knowledge graphs

Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust. Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining […]

Filed Under: Content Strategy Insights Tagged With: Ashleigh Faith, knowledge graphs

May Habib: AI and Content at Writer.com – Episode 120

June 27, 2022 by Larry Leave a Comment

podcast cover art for interview with May Habib, CEO of Writer.com and expert on AI and content

The use of artificial intelligence in content design and content operations is emerging and evolving quickly. As is the case with many new technologies, it might at first look like robots are coming to steal jobs from humans. But, according to May Habib, AI is more likely to create more, and more interesting, work for […]

Filed Under: Content Strategy Insights Tagged With: AI, May Habib, Writer.com

Teodora Petkova: Semantic Web Explorer – Episode 119

June 1, 2022 by Larry Leave a Comment

podcast cover art for interview with Teodora Petkova, semantic web explorer

Modern communication on the web is best when it’s semantic and meaningful, networked and conversational. Creating web conversations starts with collaborative internal communication and then invites the marketplace to join in. Teodora Petkova is a semantic web explorer with a PhD in digital marketing and communication. She loves to share her fascination with the evolution […]

Filed Under: Content Strategy Insights Tagged With: marketing communication, semantic web, Teodora Petkova

Natalie Dunbar: Building a Sustainable Content Strategy Practice – Episode 118

May 10, 2022 by Larry Leave a Comment

cover art for podcast interview with Natalie Dunbar, author of From Solo to Scaled: Building a Sustainable Content Strategy Practice

Natalie Dunbar can help you build your content strategy practice, whether you’re running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie’s new book is a […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Natalie Dunbar, Natalie M. Dunbar

Kate Thomas: Structured-Content Adventures at PayPal – Episode 117

April 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Kate Thomas, content architect at PayPal working on structured content

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. We talked about: the migration of […]

Filed Under: Content Strategy Insights Tagged With: content architect, Kate Thomas, structured content

Seth Earley: Ontologies for the AI-Powered Enterprise – Episode 116

April 5, 2022 by Larry Leave a Comment

podcast cover art for interview with Seth Earley, expert on content ontology

Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. We talked about: […]

Filed Under: Content Strategy Insights Tagged With: AI, ontology, Seth Earley

Katrin Suetterlin: Content Design for Neurodiversity – Episode 115

March 21, 2022 by Larry 2 Comments

podcast cover art for interview with Katrin Suetterlin, content designer and expert on designing for neurodiversity

Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously. Research shows that at least 20% of the population exhibits one or more types of neurodiversity. […]

Filed Under: Content Strategy Insights Tagged With: content design, Katrin Suetterlin, neurodiversity

Dan Brown: Information Architecture Lenses – Episode 114

March 9, 2022 by Larry Leave a Comment

podcast cover art for interview with Dan Brown, information architect

Dan Brown has focused his design work on information architecture for the past 25 years. Along the way, he has written three books, designed a design game, and created one of the the most-used tools in the profession, the Information Architecture Lenses card deck. Dan is very thoughtful about the practice of IA and has […]

Filed Under: Content Strategy Insights Tagged With: Dan Brown, information architecture

Nicole Michaelis: Creating and Managing Design-System Content – Episode 113

February 1, 2022 by Larry Leave a Comment

podcast cover art for interview with Nicole Michaelis, expert on content in design systems

Design systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups. As in all digital practices, content is a crucial element in these systems. Nicole Michaelis has worked with content in design systems for many years and has learned a lot about how to create and manage […]

Filed Under: Content Strategy Insights Tagged With: design systems, Nicole Michaelis, UX writing

Donna Spencer: Information Architecture Educator and Author – Episode 112

January 19, 2022 by Larry Leave a Comment

podcast cover art for interview with Donna Spencer, information architecture expert

Donna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject. Still, to this day, when she teaches IA, she feels inadequate. This speaks in no way to her professional knowledge or her skills as […]

Filed Under: Content Strategy Insights Tagged With: Donna Spencer, information architecture, Maadonna

Deane Barker: Content Management and Modeling – Episode 111

January 3, 2022 by Larry Leave a Comment

podcast cover art for interview with Deane Barker, 25-year content management expert

Content programs need to be guided by a sound model and built on a strong foundation. They need to put people first but to also account for the technical systems that handle the details of turning abstract concepts into tangible and useful content artifacts. Deane Barker has been modeling and building content management systems for […]

Filed Under: Content Strategy Insights Tagged With: CMS, content management, content modeling, Deane Barker

Chris Strahl: Content in Design Systems – Episode 110

December 1, 2021 by Larry Leave a Comment

podcast cover art for interview with Chris Strahl, design systems and content management expert

In just a few short years, design systems have been adopted by most digital organizations. These systems free designers from many mundane design-production details, letting them focus on the creative aspects of their work. To this point, content has been an afterthought in many of these systems. Chris Strahl sees that changing in the next […]

Filed Under: Content Strategy Insights Tagged With: Chris Strahl, design systems

Rachel Lovinger: Content Modeling Innovator – Episode 109

November 16, 2021 by Larry Leave a Comment

podcast cover image for interview with Rachel Lovinger, content modeling innovator

Many content professionals were first introduced to the practice of content modeling by Rachel Lovinger’s 2012 A List Apart article on the subject. Content modeling gives teams of authors, managers, designers, and programmers a shared understanding of a content ecosystem. Before they write a single sentence or line of code, teams align on a common […]

Filed Under: Content Strategy Insights Tagged With: content modeling, Rachel Lovinger

Are Halland: The Core Model – Episode 108

November 2, 2021 by Larry Leave a Comment

podcast cover art for interview with Are Halland, inventor of the Core Model for content strategy

Are Halland’s “Core Model” has guided the work of content strategists, information architects, web marketers, and other digital professionals for more than 15 years. The model grew out of the need to align stakeholders around a practice that could balance user needs, business concerns, and content creation for websites. It has evolved into a versatile […]

Filed Under: Content Strategy Insights Tagged With: Are Halland, core model

Jack Molisani: Content Strategy Career Management and Job Hunting – Episode 107

October 18, 2021 by Larry Leave a Comment

podcast cover art for interview with Jack Molisani, content strategy career management and job hunting expert

Finding the right job in the content strategy field has always been a challenge, and it’s getting harder as computers take over more of the applicant screening process. Changes in the industry – especially the convergence of technical and marketing communication duties – also mean that you you have to be proactive about managing your […]

Filed Under: Content Strategy Insights Tagged With: Jack Molisani, job hunting, LavaCon

John Collins: Content Engineering – Episode 106

September 29, 2021 by Larry Leave a Comment

podcast cover art for interview with John Collins, content engineering expert

John Collins is a content engineer at Atlassian, where they are well along in their transition from old-fashioned bespoke content models to modern connected content. Creating and managing content for intelligent content ecosystems requires a fresh approach and a new set of skills. This new content engineering discipline helps enterprises address the biggest challenges of […]

Filed Under: Content Strategy Insights Tagged With: content engineering, John Collins

Preston So: Omnichannel Strategy and Voice Usability – Episode 105

September 13, 2021 by Larry Leave a Comment

podcast cover art for interview with Preston So, omnichannel strategy and voice design expert

Preston So is an expert in both omnichannel strategy and voice design, as well as a number of other digital business and design practices. As communications channels proliferate and the variety of digital devices grows, we need strategies to give our customers and users a consistent experience, no matter where they are or how they […]

Filed Under: Content Strategy Insights Tagged With: conversation design, omnichannel, Preston So, voice design

Aaron Bradley: Knowledge Graph Strategy for Content – Episode 104

August 30, 2021 by Larry Leave a Comment

podcast cover art for interview with Aaron Bradley, knowledge graph strategist

Aaron Bradley uses knowledge graphs to create intelligent content experiences at Electronic Arts. Knowledge graphs are a relatively new technology that lets content engineers create more meaningful and versatile content experiences. We talked about: his work as a knowledge graph expert and content modeler at Electronic Arts (EA) his definition of a knowledge graph: “machine-readable […]

Filed Under: Content Strategy Insights Tagged With: Aaron Bradley, content graphs, knowledge graphs

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Upcoming conferences

  • Decoupled Days (co-organizer), August 17-18, NYC
  • Button (attending), October 10-12, Seattle

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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