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Elless Media

Content Strategy Insights from Larry Swanson

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Larry Swanson - Content Architect

Larry Swanson is a content architect and digital strategist. He hosts the Content Strategy Insights podcast and co-organizes the Knowledge Graph Conference and Decoupled Days. He has also helped organize community events like the Seattle Content Strategy meetup and World Information Architecture Day.

Jane Ruffino: Archaeology, Language, and Content Design – Episode 139

March 30, 2023 by Larry Leave a Comment

podcast cover art for interview with Jane Ruffino, expert on content design and archaeology

Content strategy work is largely about language and how people use it. So to do our best work, we need to have a strong understanding of the language ecosystems we navigate. Jane Ruffino comes to content strategy and design with a background in archaeology. She shows how practices that archaeologists use to understand how different […]

Filed Under: Content Strategy Insights Tagged With: archaeology, content design, content strategy, Jane Ruffino, language

Sarah O’Keefe: The Evolution of Technical Content Strategy – Episode 138

March 20, 2023 by Larry Leave a Comment

podcast cover art for interview with Sarah O'Keefe, expert on technical content strategy

Technical content strategy has evolved dramatically over the past 25 years, and Sarah O’Keefe has had a bird’s-eye view of the whole process. As the CEO of Scriptorium, a leading content-operations consultancy, Sarah has both witnessed and participated in the massive changes that have unfolded in the world of technical documentation. We talked about: the […]

Filed Under: Content Strategy Insights Tagged With: Sarah O'Keefe, technical content strategy, technical documentation

Jonathan McFadden: Inclusive Content Design – Episode 137

March 6, 2023 by Larry Leave a Comment

podcast cover art for interview with Jonathan McFaddend, expert on inclusive content design practice

The benefits of inclusive design practices are clear: better business results and more satisfied users of our digital products. Our task now is to sharpen our focus on inclusion in our content-design craft. We also need to get better at convincing leadership to support this work. Jonathan McFadden has been practicing inclusive design for years […]

Filed Under: Content Strategy Insights Tagged With: DEI, diversity, inclusion, Jonathan McFadden

Sam Bhagwat: The Web’s New Modular Architecture – Episode 136

February 20, 2023 by Larry Leave a Comment

podcast cover art for interview with Sam Bhagwat, author of Modular: The Web's New Architecture

Sam Bhagwat is the co-founder of Gatsby, a popular framework for creating content experiences. He is also the author of Modular: The Web’s New Architecture. If you’re not sure how the terms “headless,” “decoupled,” or “composable” might affect your content work in the future, the book can help you understand these concepts and the technical […]

Filed Under: Content Strategy Insights Tagged With: decoupled content, modular content, Sam Bhagwat

Torrey Podmajersky: Everything is Content – Episode 135

February 9, 2023 by Larry Leave a Comment

cover art for podcast interview with photo of Torrey Podmajersky, UX content manager who asserts that "everything is content"

If you stop to really think about it – and Torrey Podmajersky has – everything is content. We think of content as the words, pictures, and recordings that we view online and in apps and other digital products. But even when words and illustrations are removed, the graphical elements and technical experiences that surround still […]

Filed Under: Content Strategy Insights Tagged With: content, Torrey Podmajersky, UX writing

Erica Jorgensen: Content Design Research Techniques for Better UX – Episode 134

January 25, 2023 by Larry Leave a Comment

podcast cover art for interview with Erica Jorgensen, author of Strategic Content Design: Tools and Research Techniques for Better UX

Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools […]

Filed Under: Content Strategy Insights Tagged With: content design, content research, Erica Jorgensen, UX research

Scott Peltin: Sustainable Human Performance – Episode 133

January 11, 2023 by Larry Leave a Comment

podcast cover art for interview with Scott Peltin, expert on sustainable human performance

Nearly every episode of this podcast has included the observation that content strategy is fundamentally a people practice. We talk a lot about practices, procedures, tools, techniques, and technology. But they are always implemented in service to our customers and users and in collaboration with our colleagues and stakeholders. Scott Peltin is the co-founder and […]

Filed Under: Content Strategy Insights Tagged With: human performance, Scott Peltin

Ethan Marcotte: Responsive Content Design – Episode 132

December 29, 2022 by Larry Leave a Comment

cover art for podcast interview with Ethan Marcotte, inventor of responsive web design

About a dozen years ago, as designers grappled with the need to serve similar experiences to both desktop and mobile computer users, Ethan Marcotte developed the practice of responsive web design. I think we’re at an analogous juncture now in content design. The need to serve similar content experiences across a variety of channels, devices, […]

Filed Under: Content Strategy Insights Tagged With: design systems, Ethan Marcotte, responsive design

Hanson Hosein: Leadership Guidance for Turbulent Times with the “Wind Rose” – Episode 131

December 12, 2022 by Larry Leave a Comment

podcast cover art for interview with Hanson Hosein, leadership expert and author of the "Wind Rose" declaration

Hanson Hosein was my first guest on this podcast, and now he’s also guest 131. Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia. His current work articulates his leadership approach in a declaration entitled “A Wind Rose Can Make Sense of […]

Filed Under: Content Strategy Insights Tagged With: Hanson Hosein, leadership

Yael Ben-David: The Business of UX Writing – Episode 130

December 5, 2022 by Larry Leave a Comment

podcast cover art for interview with Yael Ben-David, author of "The Business of UX Writing"

UX writers and other design professionals are famously, and correctly, user-centered. Yael Ben-David thinks that UX writers can sometimes benefit from slight course corrections to better account for the business side of our work. Her new book, “The Business of UX Writing,” makes the argument for this kind of approach, and shows you how to […]

Filed Under: Content Strategy Insights Tagged With: business, content ROI, UX writing, Yael Ben-David

Corey Vilhauer and Deane Barker: The Web Project Guide – Episode 129

November 29, 2022 by Larry Leave a Comment

podcast cover art for interview with Corey Vilhauer and Deane Barker, co-authors of The Web Project Guide

As the field of content strategy matures and advances, one thing remains the same: the ubiquity and importance of building websites. Few practitioners are more versed in this craft than Corey Vilhauer and Deane Barker. When they worked together at Blend Interactive, Corey and Deane wrote The Web Project Guide, a comprehensive book that can […]

Filed Under: Content Strategy Insights Tagged With: Corey Vilhauer, Deane Barker, project management, websites

Aladrian Goods: Content Design Leadership at Intuit – Episode 128

November 22, 2022 by Larry Leave a Comment

podcast cover art for interview with Aladrian Goods, content design leader at Intuit

Like many content designers, Aladrian Goods discovered the field of UX design after working in writing, communications, and other roles. Aladrian found content design a few years ago and quickly rose into a leadership role at Intuit. In this conversation, we talk about the story of her ascent into leadership, the design practice at Intuit, […]

Filed Under: Content Strategy Insights Tagged With: Aladrian Goods, content design, leadership

Jess Sand: Community Stewardship at Content + UX – Episode 127

November 3, 2022 by Larry Leave a Comment

podcast cover art for interview with Jess Sand, organizer of the Content + UX Slack community

Jess Sand organizes the Content + UX Slack, a vibrant community of 15,000 content professionals. While it may be best known for the salary-transparency requirement in its very active jobs channel, members of the community also appreciate the wide-ranging conversations there and the support of their fellow content practitioners. We talked about: her take on […]

Filed Under: Content Strategy Insights Tagged With: community, content, Jess Sand, UX

Meghan Casey: Author of The Content Strategy Toolkit – Episode 126

October 18, 2022 by Larry Leave a Comment

cover art for podcast interview with Meghan Casey: Author of The Content Strategy Toolkit

Meghan Casey literally wrote the book on content strategy practice. Her book, “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right,” has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in […]

Filed Under: Content Strategy Insights Tagged With: content strategy, Meghan Casey, tools

Greg Dunlap: CMS Consulting and Web Content Authoring – Episode 125

September 27, 2022 by Larry Leave a Comment

podcast cover art for interview with Greg Dunlap, CMS consultant and web content authoring expert

Greg Dunlap is on a mission to help people create better content for the web. As Director of Strategy for Lullabot – a well-known consultancy that is best known for its work with the Drupal content management system – Greg helps clients develop good websites. As the author of a forthcoming book on web content […]

Filed Under: Content Strategy Insights Tagged With: CMS, consulting, Drupal, Greg Dunlap

Jeff Coyle: AI and the Future of Content Strategy – Episode 124

August 31, 2022 by Larry Leave a Comment

podcast cover art for interview with Jeff Coyle, expert on AI, content, and search

Artificial intelligence is driving a wave of change in content strategy practice. AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics. Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career. We talked about: […]

Filed Under: Content Strategy Insights Tagged With: AI, Jeff Coyle, search marketing, SEO

Jesse James Garrett: Author of The Elements of User Experience – Episode 123

August 14, 2022 by Larry Leave a Comment

podcast cover art for interview with Jesse James Garrett, author of The Elements of User Experience and design leadership coach

In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That’s when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches […]

Filed Under: Content Strategy Insights Tagged With: Jesse James Garrett, leadership, UX

David Dylan Thomas and Dayana Kibilds: Cognitive Load and Emotional Labor – Episode 122

July 26, 2022 by Larry Leave a Comment

podcast cover art for interview with Dayana Kibilds and David Dylan Thomas on cognitive load and emotional labor

As content strategists and designers we do our best to create experiences that inform and empower our users. Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice. Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor. David Dylan Thomas […]

Filed Under: Content Strategy Insights Tagged With: cognitive load, David Dylan Thomas, Dayana Kibilds, emotional labor, higher education

Ashleigh Faith: Knowledge Graphs for Content – Episode 121

July 12, 2022 by Larry Leave a Comment

podcast cover art for interview with Ashleigh Faith, an expert on content knowledge graphs

Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust. Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining […]

Filed Under: Content Strategy Insights Tagged With: Ashleigh Faith, knowledge graphs

May Habib: AI and Content at Writer.com – Episode 120

June 27, 2022 by Larry Leave a Comment

podcast cover art for interview with May Habib, CEO of Writer.com and expert on AI and content

The use of artificial intelligence in content design and content operations is emerging and evolving quickly. As is the case with many new technologies, it might at first look like robots are coming to steal jobs from humans. But, according to May Habib, AI is more likely to create more, and more interesting, work for […]

Filed Under: Content Strategy Insights Tagged With: AI, May Habib, Writer.com

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Upcoming conferences

  • Utterly Content (moderating AI panel), February 27-March 2
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12

About Elless Media

Elless Media is the home of Larry Swanson’s content strategy, content modeling, and information architecture consultancy and the Content Strategy Insights podcast.

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